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Entrepreneurs : File

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Screen Growth Opportunities
9/20/2006
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Summary:

Using the four basic growth strategies--Market Penetration, Market Expansion, Line Expansion, and New Business Development--this tool helps identify potential growth opportunities for a business.

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Managing Inventory to Improve Profits and Cash Flow
10/2/2006
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Summary:

This sound advice will help entrepreneurs better manage inventory and improve profitability and cash flow.

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To Blog or Not to Blog? Let Your Corporature Culture Decide
10/5/2006
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Summary:

Julie Atherton, a communications expert at Hill and Knowlton, discusses the pros and cons of whether corporations should adopt blogging as a communications tool. She notes a corporation's ultimate decision on blogging should be based on knowing its own culture and how that culture is perceived by its customers.

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Memorandum of Understanding for a Strategic Partnership
12/1/2006
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Summary:

This sample legal agreement covers terms and conditions relevant to strategic partnering, including language on transaction structure, due diligence, and financing. It uses a real estate transaction as its example, but the agreement's structure and terminology can be broadly applied.

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Partnering Proposition Worksheet
12/1/2006
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Summary:

This worksheet helps entrepreneurs facilitate strategic partner recruitment by establishing a preparatory process in advance of the first exploratory call with a partner prospect.

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Premier Partner Distribution Agreement
12/1/2006
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Summary:

This sample distribution agreement template includes terms for strategic partner responsibilities and obligations, such as shipment and delivery of product, as well as language covering confidentiality and termination.

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Features and Benefits Worksheet
1/22/2007
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Summary:

This tool will help entrepreneurs describe their products or services in terms of their features and benefits.

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Intellectual Property Checklist
1/22/2007
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Summary:

This tool guides entrepreneurs through a simple checklist to help identify intellectual property and to develop action steps to begin protecing it.

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Marketing Activities Checklist
1/22/2007
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Summary:

This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.

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Media Marketing Comparison Chart
1/22/2007
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Summary:

This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.

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