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Entrepreneurs : File

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Marketing Map Worksheet
4/27/2007
File Resource
Summary:

This tool will help you develop a Marketing Map for marketing your product or service.

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Marketing Objectives Worksheet
2/6/2007
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Summary:

This tool will help entrepreneurs review potential marketing objectives and select appropriate objectives to focus on immediately.

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Marketing Strategies Worksheet
2/2/2007
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Summary:

This tool will help entrepreneurs review their primary marketing strategies, selecting those that will be a high priority throughout the next two to six months.

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Mastering the Rockefeller Habits Checklist
8/7/2006
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Summary:

This checklist, derived from the book, Mastering the Rockefeller Habits, includes a set of key tasks for entrepreneurs to undertake every day in running their company. Examples include setting up an executive situation room for rapid-response meetings, ensuring company alignment of quarterly goals, and establishing an efficient internal communications stream.

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Measuring Human Performance
2/21/2007
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Summary:

Above and beyond a job description, which describes the essential functions and the tasks to be done, the performance standard defines how well each function or task must be performed.

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Media Marketing Comparison Chart
1/22/2007
File Resource
Summary:

This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.

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Memorandum of Understanding for a Strategic Partnership
12/1/2006
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Summary:

This sample legal agreement covers terms and conditions relevant to strategic partnering, including language on transaction structure, due diligence, and financing. It uses a real estate transaction as its example, but the agreement's structure and terminology can be broadly applied.

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Negotiations: Due Diligence Checklist
6/1/2006
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Summary:

A due diligence checklist can provide a comprehensive assemblage of company information an entrepreneur needs in advance to negotiate effectively. This checklist is used by Corey Schwartz, entrepreneur and finance expert, in his negotiations to buy and sell companies.

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Networking - Connecting with Previous Acquaintances
10/7/2005
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Summary:

This tool will help you be prepared to share an appropriate success story about your business when reconnecting with your network.

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Networking - Greeting New Acquaintances
4/27/2007
File Resource
Summary:

This tool will help you be prepared to present your Unique Selling Proposition in 20 seconds or less.

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