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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
To be able to charge more than the competition, you have to clearly differentiate yourself from them and build value in the mind of the consumer to justify the difference.
This tool will help you avoid typical pricing constraints of market-set ceiling and floor prices by adding value so that price is not the only consideration by customers.
This tool will help entrepreneurs evaluate the many pricing policies available that can help attain pricing goals.
Use this tool to set new prices or evaluate existing prices on products and services.
This tool provides questions to help entrepreneurs consider the strategic and tactical pluses and minuses of investing in new product/service development.
Every business has some form of intellectual property. Have you identified your intellectual property? This article will help you identify and protect these valuable assets.
In the last decade, the United States has found itself fully immersed in nation building, despite its alleged distaste for such endeavors. U.S. military forces in particular have been at the center of these efforts, building schools in Iraq, staffing Provincial Reconstruction Teams (PRTs) throughout Afghanistan and training soldiers in Mozambique. U.S. Army platoon leaders hand out micro grants to small business owners and help stand up city councils. Civil servants who once trained for peacetime development work now find themselves mediating tribal disputes in remote mountain provinces. Regardless of the efficacy of such efforts, public statements by both President Obama and Secretary of State Hillary Clinton suggest that nation building and related activities are preferred solutions in the war against terrorism. Yet despite the enormous complexity and ambition of such efforts, there remains a gap in the training and education for nation building.
A SWOT analysis helps identify Strengths and Weaknesses and examine the Opportunities and Threats you or your competitors may face. This tools helps you learn more about your competition gain greater insight into the market.
Sales strategies can change from year to year depending upon your competitive environment, goals, and resources. This article compares internal and external sales teams.
Although the type of distribution channel you choose depends on your industry, type of products or services, and the business model, many entrepreneurs slightly adapt their distribution strategy to better meet the needs of customers.
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