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Why You Need A Mentor
10/11/2007
Summary:

Mentoring is a time-honored tradition in many fields, and for good reason: It works. Parents, friends, and investors usually don't cut it as mentors, however. You need unbiased, direct (even blunt) advice and direction if you want to grow your company. This article provides in-depth information, insight, and examples both for mentees and mentors.

Go To Source (www.businessweek.com)
Why Smart Companies Do Dumb Things
5/24/2007
Summary:

Consensus, conviction, expertise, and an inspirational vision. "Smart" entrepreneurs may rely on the like, but they don't guarantee success. Guy Kawasaki shares ten ways of avoiding mistakes that happen in spite of the best intentions.

Go To Source (blog.guykawasaki.com)
Where Are the Women?
9/27/2007
Summary:

Keeping your talented women executives on board may be tougher than keeping your men. Despite aggressive anti-discrimination efforts and myriad opportunities, women still hold significantly fewer top corporate posts than men. There are clear reasons for it, too, which entrepreneurs need to know.

Go To Source (www.fastcompany.com)
When Start-Ups Can't Sell
9/27/2007
Summary:

Start-ups face special marketing challenges, not the least of which can be the founder's ego. This article is an excellent in-depth review of the big sales problems startups can experience--and how to solve them.

Go To Source (www.angel-investor-news.com)
What's to be done about performance reviews?
9/27/2007
Summary:

This article is thought-provoking and will help entrepreneurs build both philosophy and practice concerning performance. For example: Should reviews be more about improving the company's results or more about improving the individual's performance? The extensive commentary from individual managers is especially valuable.

Go To Source (hbswk.hbs.edu)
What's to Be Done About Performance Reviews?
1/19/2007
Summary:

Controversy continues over whether or not the performance review process is an effective tool for motivating and improving employee performance. Yet many entrepreneurs make the assumption that the evaluation process will lead to a better-performing organization. Too often, the purpose of employee reviews is unclear -- to both leadership and the employee -- and training in the process is generally not provided.

Go To Source (hbswk.hbs.edu)
What's Your EQ (entrepreneurial quotient)?
7/12/2007
Summary:

Want to see how you stack up? Try this brief and informative test posted on author and entrepreneur Guy Kawasaki's Web site. Remember that the goal is to test knowledge, not capability. An A doesn't mean you're the next Steve Jobs; an F doesn't mean you're not.

Go To Source (blog.guykawasaki.com)
What's Your Brand?
11/8/2007
Summary:

Although brands are usually evaluated based on competitive those of competitors, this article points out that customers apply much broader criteria. They use how they feel about your company (even the logo), how they interact with your employees, especially those in customer service reps; advertising, and your name, among many others. Key point: Remember that your customers own your brand, not you. Treat them accordingly.

Go To Source (managementcraft.typepad.com)
What Are Patents Trademarks, Servicesmarks, and Copyrights
9/27/2007
Summary:

Straight from Uncle Sam, these are brief definitions of key intellectual property terms and what they are intended to do. Bonus: a link to the Copyright Office of the Library of Congress.

Go To Source (www.uspto.gov)
Webinar Archives
10/29/2010
Summary:

Webinars from the U.S. Commercial Service and industry trade experts about how your company can increase your international sales.

Go To Source (www.export.gov)

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