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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Even if it's "in place," your network requires continual vigilance and improvement. This article provides five "no-nos" that will help you keep up to date and up to speed by avoiding big mistakes.
What's been the key to your success? Luck, you say? No way. More likely it's been consistent focus, demanding practice, and whole lot of hard work. The lesson here: The best get better by practicing longer than their competitors and with a deliberate purpose to learn every time.
An overview of pricing based on value to the customer instead of cost to the producer, this article provides both theory and examples of the theory at work. It's a quick, useful read.
Translations of corporate-speak from author and entrepreneur Guy Kawasaki. An interesting, lively read with solid insights, this article makes you wonder if it's ever a good idea for an entrepreneurial enterprise to partner with a "corporation."
Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.
In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.
In 1995, Jack Welch nearly fired Jeff Immelt for poor performance. Five years later Immelt found himself trying to fill Welch's shoes. How did he turn things around? What lessons are here for you as a leader and owner? Plenty. This interview is an inspiring, informative read.
A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.
This article quickly and clearly helps inventors and entrepreneurs understand the overall patent process and some of its pitfalls. (US patents are good only in the US, for example, not other countries.) If you're inventing or working with visionary technology, be sure to read this article before telling the world about your achievement.
Setting prices that yield profits means testing and monitoring. Test offers for responsiveness and for cost effectiveness. Monitor competitors to stay one step ahead (or keep up!) and suppliers to reduce costs as much as possible.
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