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How to Track Ad Results
8/2/2007
Summary:

Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.

Go To Source (www.entrepreneur.com)
Interviewing Prospective Employees
8/2/2007
Summary:

This basic article on provides a practical overview of the interviewing process and specific questions to ask. It also points toward additional resources to help you hire the right people.The site itself is a solid resource for handling issues facing growing companies.

Go To Source (www.allbusiness.com)
Lemons Into Lemonade? Proven Tips for Making the Most of a Crisis
8/2/2007
Summary:

This brief, to-the-point article focuses on the financial side of handling a crisis, especially cash flow. But the larger message to entrepreneurs is that smart leaders can use crises to take their companies to the next level of performance.

Go To Source (www.nfib.com)
Product and Service Management (recurring activities to manage a product/service)
8/2/2007
Summary:

This link is itself a collection of useful links offering a wealth of information about managing products and services.

Go To Source (www.managementhelp.org)
terrygold.com: Hiring Salespeople
8/4/2007
Summary:

Terry Gold, a seasoned tech entrepreneur, tells you he is not an expert at hiring salespeople, but he has had some experience. Here's some advice on what to watch out for. First off? Hire people who will "sell stuff." Like Terry's advice? See the blog posts and articles Terry authored for the eVenturing site.

Go To Source (www.terrygold.com)
The 5-Point Plan to Check Out Potential Investors
8/7/2007
Summary:

Stolen software, too-high brokerage fees, out-and-out scams are just a few of the pitfalls entrepreneurs must avoid as they raise capital. This article explains key signs of trouble and what to do about them.

Go To Source (www.angel-investor-news.com)
The Art of Bootstrapping
8/2/2007
Summary:

How do you succeed at "bootstrapping"? Author and entrepreneur Guy Kawasaki lists eleven highly practical "must do" behaviors for entrepreneurs and explains why they are so important. Examples: "Focus on cash flow, not profitability" and "Forget the 'proven team.'"

Go To Source (blog.guykawasaki.com)
The Art of Execution
8/2/2007
Summary:

Finding--and getting--the money you need to grow your company is important and exciting. Even more important, but too often not so exciting, is doing the right things in the right ways with that money. This article lists ten ways to "execute" effectively so the money does the job it's supposed to do.

Go To Source (blog.guykawasaki.com)
The Art of Firing
8/16/2007
Summary:

Firing an employee isn't easy--at least, it shouldn't be. Well-known author and consultant Guy Kawasaki offers 11 considered guidelines to making the process productive for all concerned: the departing employee, fellow employees, and you, the entrepreneur.

Go To Source (blog.guykawasaki.com)
The Art of Recruiting
8/2/2007
Summary:

Recruiting the best people begins with the having the best attitude--hire better than yourself--and, truth be told, doesn't end even after they're on the job. Ten practical tips delivered in classic Kawasaki style can deepen your insights and improve your skills.

Go To Source (blog.guykawasaki.com)

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