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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Every marketing plan starts the same way: by defining the target customer. Only then can an entrepreneur figure out the best way to reach them. Naturally, different types of target customers, or audiences, require different media and campaigns -- referred to as a promotional mix -- to reach them most effectively and efficiently. This tool takes a look at some different types of promotional media, and discusses the pros and cons of effectively reaching a target audience through each.
This tool takes a look at different types of promotional media and discuss the pros and cons of effectively reaching a target audience through each.
The U.S. Trade and Development Agency (USTDA) advances economic development and U.S. commercial interests in developing and middle income countries. The agency funds various forms of technical assistance, early investment analysis, training, orientation visits and business workshops that support the development of a modern infrastructure and a fair and open trading environment
Agencia Federal para el desarollo de La Pequena Empresa
This link is itself a collection of useful links offering a wealth of information about managing products and services.
This article provides a general sequence of steps to follow for developing the pricing of a new product. A bonus is frequent links to references in connection with business terminology used in the article.
The following tool will guide you through the process of pricing your products and services, including conducting market research, reviewing pricing models, and determining if prices are profitable.
Regularly reviewing your business plan ensures that you meet the needs of a growing enterprise. This allows you to identify key growth areas that you want to target.
With recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers. This tool focuses on personalization and on ways you can gear your business to provide products and services individualized to your customersand#39; tastes and needs.
The focus of this tool is to provide a general discussion concerning bringing in partners or outside investors to a company. The methods a business can use toward achieving this goal and the problems a business is likely to face in the process will also be addressed.
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