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5 Essential Steps to PC Security
7/26/2007
Summary:

Is your business data safe from outsiders? Fred Langa, Information Week, provides points to help prevent data theft, identity theft, and private information falling into the wrong hands. Included are links to the tools and resources outlined in the article.

Go To Source (www.informationweek.com)
Conduct a Market Analysis
8/2/2007
Summary:

A market analysis helps to determine whether the marketplace needs a new product or service. This article outlines the process for developing a marketing plan and offers additional resources to help gather useful information.

Go To Source (www.va-interactive.com)
How to Choose the Right Web Host for Your Business
8/2/2007
Summary:

Not all Web hosts are the same--far from it. Matching your host to your company is vital, and you have a lot of choices. Price, size, service offerings, type (there are four, at least), bandwidth, back-up processes, redundancy, and reputation are just a few. This article is part of a series on Web services.

Go To Source (www.ecommercetimes.com)
How to Save Face in a Business Crisis
8/2/2007
Summary:

Sooner or later, your company will confront a crisis that requires a public response. How much communications planning you've done can determine how well you handle that crisis and how well your company weathers it.

Go To Source (www.entrepreneur.com)
How to Track Ad Results
8/2/2007
Summary:

Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.

Go To Source (www.entrepreneur.com)
Interviewing Prospective Employees
8/2/2007
Summary:

This basic article on provides a practical overview of the interviewing process and specific questions to ask. It also points toward additional resources to help you hire the right people.The site itself is a solid resource for handling issues facing growing companies.

Go To Source (www.allbusiness.com)
Lemons Into Lemonade? Proven Tips for Making the Most of a Crisis
8/2/2007
Summary:

This brief, to-the-point article focuses on the financial side of handling a crisis, especially cash flow. But the larger message to entrepreneurs is that smart leaders can use crises to take their companies to the next level of performance.

Go To Source (www.nfib.com)
Product and Service Management (recurring activities to manage a product/service)
8/2/2007
Summary:

This link is itself a collection of useful links offering a wealth of information about managing products and services.

Go To Source (www.managementhelp.org)
The Art of Bootstrapping
8/2/2007
Summary:

How do you succeed at "bootstrapping"? Author and entrepreneur Guy Kawasaki lists eleven highly practical "must do" behaviors for entrepreneurs and explains why they are so important. Examples: "Focus on cash flow, not profitability" and "Forget the 'proven team.'"

Go To Source (blog.guykawasaki.com)
The Art of Branding
8/2/2007
Summary:

Assuming you have a great product and a limited budget, here are eight practical suggestions on how to build a brand that will "stick" from author and entrepreneur Guy Kawasaki.

Go To Source (blog.guykawasaki.com)

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