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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.
Firing an employee isn't easy--at least, it shouldn't be. Well-known author and consultant Guy Kawasaki offers 11 considered guidelines to making the process productive for all concerned: the departing employee, fellow employees, and you, the entrepreneur.
Overwhelmed by e-mail? Here are practical tips from entrepreneur Terry Gold on how to "get out from under." Busy business owners take note!
Stolen software, too-high brokerage fees, out-and-out scams are just a few of the pitfalls entrepreneurs must avoid as they raise capital. This article explains key signs of trouble and what to do about them.
Terry Gold, a seasoned tech entrepreneur, tells you he is not an expert at hiring salespeople, but he has had some experience. Here's some advice on what to watch out for. First off? Hire people who will "sell stuff." Like Terry's advice? See the blog posts and articles Terry authored for the eVenturing site.
Thanks to the Web, copyright laws are now front and center for entrepreneurs. Are the Fortune magazine quotes you use in your marketing e-newsletter protected? (Possibly) Are e-mails protected? (Yes and No) This article, while not legal advice, is an excellent, readable guide to today's changing copyright laws.
A market analysis helps to determine whether the marketplace needs a new product or service. This article outlines the process for developing a marketing plan and offers additional resources to help gather useful information.
Not all Web hosts are the same--far from it. Matching your host to your company is vital, and you have a lot of choices. Price, size, service offerings, type (there are four, at least), bandwidth, back-up processes, redundancy, and reputation are just a few. This article is part of a series on Web services.
Sooner or later, your company will confront a crisis that requires a public response. How much communications planning you've done can determine how well you handle that crisis and how well your company weathers it.
Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.
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