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The Top Ten Lies of Corporate Partners
8/23/2007
Summary:

Translations of corporate-speak from author and entrepreneur Guy Kawasaki. An interesting, lively read with solid insights, this article makes you wonder if it's ever a good idea for an entrepreneurial enterprise to partner with a "corporation."

Go To Source (blog.guykawasaki.com)
The World's Shortest Marketing Plan
8/23/2007
Summary:

Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.

Go To Source (kellyodell.blogspot.com)
Time For a New Model: Listening-Centered Marketing
8/23/2007
Summary:

In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.

Go To Source (www.clickz.com)
The Art of Firing
8/16/2007
Summary:

Firing an employee isn't easy--at least, it shouldn't be. Well-known author and consultant Guy Kawasaki offers 11 considered guidelines to making the process productive for all concerned: the departing employee, fellow employees, and you, the entrepreneur.

Go To Source (blog.guykawasaki.com)
Empty your Inbox
8/9/2007
Summary:

Overwhelmed by e-mail? Here are practical tips from entrepreneur Terry Gold on how to "get out from under." Busy business owners take note!

Go To Source (www.terrygold.com)
The 5-Point Plan to Check Out Potential Investors
8/7/2007
Summary:

Stolen software, too-high brokerage fees, out-and-out scams are just a few of the pitfalls entrepreneurs must avoid as they raise capital. This article explains key signs of trouble and what to do about them.

Go To Source (www.angel-investor-news.com)
terrygold.com: Hiring Salespeople
8/4/2007
Summary:

Terry Gold, a seasoned tech entrepreneur, tells you he is not an expert at hiring salespeople, but he has had some experience. Here's some advice on what to watch out for. First off? Hire people who will "sell stuff." Like Terry's advice? See the blog posts and articles Terry authored for the eVenturing site.

Go To Source (www.terrygold.com)
10 Big Myths About Copyright Explained
8/3/2007
Summary:

Thanks to the Web, copyright laws are now front and center for entrepreneurs. Are the Fortune magazine quotes you use in your marketing e-newsletter protected? (Possibly) Are e-mails protected? (Yes and No) This article, while not legal advice, is an excellent, readable guide to today's changing copyright laws.

Go To Source (www.templetons.com)
Conduct a Market Analysis
8/2/2007
Summary:

A market analysis helps to determine whether the marketplace needs a new product or service. This article outlines the process for developing a marketing plan and offers additional resources to help gather useful information.

Go To Source (www.va-interactive.com)
How to Choose the Right Web Host for Your Business
8/2/2007
Summary:

Not all Web hosts are the same--far from it. Matching your host to your company is vital, and you have a lot of choices. Price, size, service offerings, type (there are four, at least), bandwidth, back-up processes, redundancy, and reputation are just a few. This article is part of a series on Web services.

Go To Source (www.ecommercetimes.com)

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