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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
This article is specifically about managing creative people. But nearly any entrepreneur can benefit from a better understanding of the creative process and what motivates copywriters, designers, and programmers to perform at their very best. After all, the public face of your company might someday be in their hands.
Managing the day-to-day, conceptualizing a better future, and making it happen form the foundation for the "essence" of leadership: "Leaving your footprint in your area of passion." This article is a perceptive discussion about leadership and lists the eight qualities required to lead "paradigmatic change."
Even if it's "in place," your network requires continual vigilance and improvement. This article provides five "no-nos" that will help you keep up to date and up to speed by avoiding big mistakes.
What's been the key to your success? Luck, you say? No way. More likely it's been consistent focus, demanding practice, and whole lot of hard work. The lesson here: The best get better by practicing longer than their competitors and with a deliberate purpose to learn every time.
An overview of pricing based on value to the customer instead of cost to the producer, this article provides both theory and examples of the theory at work. It's a quick, useful read.
Translations of corporate-speak from author and entrepreneur Guy Kawasaki. An interesting, lively read with solid insights, this article makes you wonder if it's ever a good idea for an entrepreneurial enterprise to partner with a "corporation."
Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.
In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.
This in-depth piece offers all the basics of Enterprise Resource Planning in a straightforward, no-nonsense way. It will be especially useful to owners of fast-growing organizations who need continuous efficiency improvement. ERP integrates all operations onto a single software platform and provides corporate-wide access. The main benefit is in order fulfillment.
A message to geeks who may not appreciate that marketing is a conversation with customers, this practical piece can help them understand that the passions of geeks are not the passions of users. Ten quick, clear tips.
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