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Guy Kawasaki: Top Ten Lies of Marketers (with bonus)
7/12/2007
Summary:

Guy Kawasaki can't stop with ten, he goes to twelve and then two more. However, at the end he provides the user with a link to a good counter balance, "The Top Ten Truths of Real Marketers."

Go To Source (blog.guykawasaki.com)
Packaging that Moves Product
7/12/2007
Summary:

An updated design for your product may be the key to beefing up sales. Business 2.0 provides success stories focusing on new ergonomic designs, including Listerine, Solo Cup, and Gatorade.

Go To Source (money.cnn.com)
Pricing Strategy
7/12/2007
Summary:

This article provides a general sequence of steps to follow for developing the pricing of a new product. A bonus is frequent links to references in connection with business terminology used in the article.

Go To Source (www.netmba.com)
The Art of Partnering
7/19/2007
Summary:

Straight talk on why partnerships work or fall apart, this entry offers nine reasons with solid explanations. Did you know, for instance, that partnerships originating with two CEOs having coffee in an airport don't necessarily work very well? It's better if the idea bubbles up naturally from lower-level employees who recognize synergies because they've worked together well on joint projects.

Go To Source (blog.guykawasaki.com)
What's Your EQ (entrepreneurial quotient)?
7/12/2007
Summary:

Want to see how you stack up? Try this brief and informative test posted on author and entrepreneur Guy Kawasaki's Web site. Remember that the goal is to test knowledge, not capability. An A doesn't mean you're the next Steve Jobs; an F doesn't mean you're not.

Go To Source (blog.guykawasaki.com)
10 Big Myths About Copyright Explained
8/3/2007
Summary:

Thanks to the Web, copyright laws are now front and center for entrepreneurs. Are the Fortune magazine quotes you use in your marketing e-newsletter protected? (Possibly) Are e-mails protected? (Yes and No) This article, while not legal advice, is an excellent, readable guide to today's changing copyright laws.

Go To Source (www.templetons.com)
Business Documents
8/9/2007
Summary:

From cash-flow statements to stock purchase agreements, this practical site offers downloadable templates for the myriad business documents you'll need to launch, and grow, your company.

Go To Source (www.smallbizresource.com)
Buy or lease? It's a key question for businesses
8/16/2007
Summary:

Rohonda Abrams lists some of the trade offs between buying and leasing. As your business grows, leasing may be tempting, but in the long run it may not be the best choice.

Go To Source (www.usatoday.com)
Conduct a Market Analysis
8/2/2007
Summary:

A market analysis helps to determine whether the marketplace needs a new product or service. This article outlines the process for developing a marketing plan and offers additional resources to help gather useful information.

Go To Source (www.va-interactive.com)
Empty your Inbox
8/9/2007
Summary:

Overwhelmed by e-mail? Here are practical tips from entrepreneur Terry Gold on how to "get out from under." Busy business owners take note!

Go To Source (www.terrygold.com)

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