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The Pmarca Guide to Big Companies, Part 1: Turnaround!
11/8/2007
Summary:

Tech-entrepreneur Marc Andreessen shares what he believes to be the nine most critical steps to a successful turnaround. This blog entry provides a framework that gives a highly political and complex process clear direction. The approach is practical, even blunt. Example: "Step 2: Throw your predecessor completely under the bus."

Go To Source (blog.pmarca.com)
What's Your Brand?
11/8/2007
Summary:

Although brands are usually evaluated based on competitive those of competitors, this article points out that customers apply much broader criteria. They use how they feel about your company (even the logo), how they interact with your employees, especially those in customer service reps; advertising, and your name, among many others. Key point: Remember that your customers own your brand, not you. Treat them accordingly.

Go To Source (managementcraft.typepad.com)
Buddy System
11/1/2007
Summary:

This brief but insightful article offers five guidelines to help decide if an alliance would help your company, as well as someone else's. Partnering can provide immediate access to technology, distribution, and other infrastructure without the time and expense of in-house development.

Go To Source (www.entrepreneur.com)
Green Marketing 101
11/1/2007
Summary:

"Going green" is a strategy many organizations are trying to implement, but the marketing processes and language associated with this trend can be elusive. Marketing expert and blogger John Dodds shares his Top 10 list of marketing insights the societally responsible entrepreneur should keep in mind.

Go To Source (makemarketinghistory.blogspot.com)
Building a Culture of Accountability
10/18/2007
Summary:

Empowerment, enlightenment, and accountability are more than just buzz words today. They're an integral part of nearly any high-performance, high-growth company. As the entrepreneur you set the example, and you can get some help from the steps recommended in this quick-read, but informative piece.

Go To Source (sixdisciplines.blogspot.com)
Communicating with Your Board: At-A-Glance Financial Information
10/18/2007
Summary:

For quick reference and review, present your board with a one-page summary of your company's finances at your quarterly meetings. Open-book management companies can use it for employees, too. This technique doesn't exempt you from standard financial reporting, but it does help key stakeholders more quickly see and appreciate the big picture.

Go To Source (www.2-speed.com)
How to Get the Attention of a Venture Capitalist
10/18/2007
Summary:

What's the best way to communicate with funding sources? Guy Kawasaki provides both best-case and worst-case tactics for tracking down and capturing the money you need to grow.

Go To Source (blog.guykawasaki.com)
Legal Fees: Start Swearing Now
10/18/2007
Summary:

Pulling legal documents from the internet may be quick, cheap, and easy, but keep in mind you get what you pay for. Sometimes more is less. An experienced, straight-talking start-up veteran provides three best practices about how to avoid mistakes, what you should pay, and how to negotiate fees.

Go To Source (www.burningdoor.com)
Restricted Stock vs. Options
10/18/2007
Summary:

While restricted stock may be considered a useful incentive in startups, that approach has different legal and tax implications than others. Read this blog for a clear discussion of a cloudy topic. Plus reader postings.

Go To Source (www.burningdoor.com)
Seven Essential Elements of Leading Change
10/18/2007
Summary:

Resistance to change is common and understandable. So the change you envision can lead to all the positive growth you want for your company, implement these seven tips. Your chances of making change stick will go way up.

Go To Source (sixdisciplines.blogspot.com)

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