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Trust Rules: The Most Important Secret About Trust
9/20/2007
Summary:

The premise of this in-depth, practical article is that trust impacts everything in your organization. As a result, trust is a key ingredient to your success, and you, as the top leader, must model and inspire appropriate behavior and consciously build a culture of trust.

Go To Source (humanresources.about.com)
Using digg and Netscape to Get Traffic
9/20/2007
Summary:

Want to increase your Web site traffic? Sure you do. Well, here's the story you've been waiting for. Catchy titles, current facts and figures, and articles that benefit your target audiences are just a few ways to drive traffic. Read more to learn more from this helpful piece

Go To Source (www.pronetadvertising.com)
VC Confidential: Care and Feeding of Humans
9/20/2007
Summary:

Good advice is worth hearing twice. This article doesn't plow any new ground, but coming from a venture capital blog it should command the attention of growth-hungry entrepreneurs.

Go To Source (www.vcconfidential.com)
VC Confidential: Live and Let Die
9/20/2007
Summary:

"Know when to hold 'em, know when to fold 'em" could be the lament of a VC as well as a poker player. Wait a minute: VCs are poker players! How do you know when to shut down a promising enterprise that's not quite making it? Here are some hints from a VC blog.

Go To Source (www.vcconfidential.com)
What Are Patents Trademarks, Servicesmarks, and Copyrights
9/27/2007
Summary:

Straight from Uncle Sam, these are brief definitions of key intellectual property terms and what they are intended to do. Bonus: a link to the Copyright Office of the Library of Congress.

Go To Source (www.uspto.gov)
What's to be done about performance reviews?
9/27/2007
Summary:

This article is thought-provoking and will help entrepreneurs build both philosophy and practice concerning performance. For example: Should reviews be more about improving the company's results or more about improving the individual's performance? The extensive commentary from individual managers is especially valuable.

Go To Source (hbswk.hbs.edu)
When Start-Ups Can't Sell
9/27/2007
Summary:

Start-ups face special marketing challenges, not the least of which can be the founder's ego. This article is an excellent in-depth review of the big sales problems startups can experience--and how to solve them.

Go To Source (www.angel-investor-news.com)
Where Are the Women?
9/27/2007
Summary:

Keeping your talented women executives on board may be tougher than keeping your men. Despite aggressive anti-discrimination efforts and myriad opportunities, women still hold significantly fewer top corporate posts than men. There are clear reasons for it, too, which entrepreneurs need to know.

Go To Source (www.fastcompany.com)
Book Preview: Word of Mouth Marketing by Andy Sernovitz
10/4/2007
Summary:

Using barbers to promote prostate cancer treatments? Giving cabbies free rooms to boost occupancy rates at a hotel? These ideas are word-of-mouth marketing at its best. And there are plenty more, including ones you dream up for your company.

Go To Source (blog.guykawasaki.com)
Building a Culture of Accountability
10/18/2007
Summary:

Empowerment, enlightenment, and accountability are more than just buzz words today. They're an integral part of nearly any high-performance, high-growth company. As the entrepreneur you set the example, and you can get some help from the steps recommended in this quick-read, but informative piece.

Go To Source (sixdisciplines.blogspot.com)

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