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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.
Making a presentation that will engage an audience is the goal of most entrepreneurs who are pitching to investors, selling to customers, or motivating employees. If you put these fantastic fifteen tips to work, they will put you on the road to public speaking success.
Small companies are especially bedeviled by long sales cycles. Taking more control of the process will help. What can you do? Do a better job of tracking each step in the sales pipeline, developing a more efficient training program for new salespeople (a refresher for veterans), and more effectively identifying prospects. This article offers additional ways, compelling examples, and expert sources.
This article suggests you think of your business plan as a production line. You have to document what goes into the success of your production line - talent, capital, market position, and more.
A survey by the Computing Technology Industry Association found that users of managed IT services are increasing spending in storage, backup, and disaster recovery services. One reason: a U.S. Supreme Court ruling demands businesses store and be able to retrieve documents connected to a case in litigation.
This article explains how CEOs can be more efficient in their personal organization of time, providing specific approaches to specific challenges. It also outlines the broader responsibilities CEOs have of effecting change and coaching employees through the change process. TEC is now known as Vistage.
This "best practices" article explains, from the entrepreneur's point of view, the finer points of retaining customers, a practice that costs one-fifth as much as acquiring new ones. The article provides specific, practical suggestions for retaining external customers and ensuring positive relationships with internal customers (your employees.)
Companies that prioritize development of managers gain a real edge in the marketplace according to this overview. Underlying principles and practices for consistently building capable managers are provided and explained. Among the advantages are getting and keeping talent, more value from the CEO's time, more corporate flexibility, and a sustainable competitive edge.
This article presents a concise and informative overview of the marketing process based on the entrepreneur's perspective. Topics include strategy, planning, focusing on the customer, the CEO's role, and direct marketing.
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