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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
An exhilarating ride with Pat Cavanaugh, sales rep supreme and CEO of the promotions company he founded in college, this lengthy article can't help but make you a better salesperson. It provides information, insight, and inspiration for entrepreneurs who need to sell. And who doesn't?
Serial entrepreneurs start a company, move on, and start another one. Parallel entrepreneurs do that, too, but with several companies at once. This VC blogger likes the idea, for the most part, and explains why: Such diversification can be synergistic.
What's been the key to your success? Luck, you say? No way. More likely it's been consistent focus, demanding practice, and whole lot of hard work. The lesson here: The best get better by practicing longer than their competitors and with a deliberate purpose to learn every time.
An overview of pricing based on value to the customer instead of cost to the producer, this article provides both theory and examples of the theory at work. It's a quick, useful read.
This article is worth reading as background for entrepreneurs developing new technology-related products or services. Clearly written without unnecessary legalese, it offers a glimpse of the challenges facing technology-development work.
Translations of corporate-speak from author and entrepreneur Guy Kawasaki. An interesting, lively read with solid insights, this article makes you wonder if it's ever a good idea for an entrepreneurial enterprise to partner with a "corporation."
Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.
In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.
This in-depth piece offers all the basics of Enterprise Resource Planning in a straightforward, no-nonsense way. It will be especially useful to owners of fast-growing organizations who need continuous efficiency improvement. ERP integrates all operations onto a single software platform and provides corporate-wide access. The main benefit is in order fulfillment.
A message to geeks who may not appreciate that marketing is a conversation with customers, this practical piece can help them understand that the passions of geeks are not the passions of users. Ten quick, clear tips.
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