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Staying On Top Of Your Game
10/18/2007
Summary:

Small companies are especially bedeviled by long sales cycles. Taking more control of the process will help. What can you do? Do a better job of tracking each step in the sales pipeline, developing a more efficient training program for new salespeople (a refresher for veterans), and more effectively identifying prospects. This article offers additional ways, compelling examples, and expert sources.

Go To Source (www.businessweek.com)
The Marketing Plan: The Good the Bad and the Ugly
5/24/2007
Summary:

Need a marketing plan, but want it to be practical enough to get implemented? Here's a simple template billed as the "world's shortest marketing plan." It may be just what you are looking for.

Go To Source (kellyodell.blogspot.com)
Promoting Your Business
5/17/2007
Summary:

Every marketing plan starts the same way: by defining the target customer. Only then can an entrepreneur figure out the best way to reach them. Naturally, different types of target customers, or audiences, require different media and campaigns -- referred to as a promotional mix -- to reach them most effectively and efficiently. This tool takes a look at some different types of promotional media, and discusses the pros and cons of effectively reaching a target audience through each.

Go To Source (www.regions.com)
Survey Shows More Evidence of Trend Toward Online Storage
5/1/2007
Summary:

A survey by the Computing Technology Industry Association found that users of managed IT services are increasing spending in storage, backup, and disaster recovery services. One reason: a U.S. Supreme Court ruling demands businesses store and be able to retrieve documents connected to a case in litigation.

Go To Source (www.eweek.com)
Competing for Market Share--Maybe
5/24/2007
Summary:

Winning a bigger slice of the market is a good thing. Right? Maybe yes, maybe no. Geoffrey Moore shares his thoughts on how to evaluate your strategy.

Go To Source (geoffmoore.blogs.com)
Hurricane Drives Interest in Online Backups
5/1/2007
Summary:

Whether it's to protect against a natural disaster, fire, or theft, backing up a companies electronic files is a necessity. Online backup services provide storage of valuable information at a location separate from the entrepreneur's company.

Go To Source (news.zdnet.com)
The End of Software, and a New Way of Doing Business
5/1/2007
Summary:

Customer Relationship Management (CRM) systems like Salesforce.com provide on-demand software via the Internet and are changing the way entrepreneurs leading growth companies serve, interact, and track online their potential and existing clients.

Go To Source (www.eweek.com)
Why Smart Companies Do Dumb Things
5/24/2007
Summary:

Consensus, conviction, expertise, and an inspirational vision. "Smart" entrepreneurs may rely on the like, but they don't guarantee success. Guy Kawasaki shares ten ways of avoiding mistakes that happen in spite of the best intentions.

Go To Source (blog.guykawasaki.com)
Getting Paid
7/12/2007
Summary:

Inc.com provides an excellent collection of 21 links to resources that can guide your management and collection of receivables.

Go To Source (www.inc.com)
Get Help Running Your Business, Virtually
7/12/2007
Summary:

A virtual assistant--yes, a real human being, not a software program--can help busy entrepreneurs who need to delegate non-critical or administrative tasks but don't want someone on site.

Go To Source (www.inc.com)

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