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The Art of Branding
8/2/2007
Summary:

Assuming you have a great product and a limited budget, here are eight practical suggestions on how to build a brand that will "stick" from author and entrepreneur Guy Kawasaki.

Go To Source (blog.guykawasaki.com)
The Art of Execution
8/2/2007
Summary:

Finding--and getting--the money you need to grow your company is important and exciting. Even more important, but too often not so exciting, is doing the right things in the right ways with that money. This article lists ten ways to "execute" effectively so the money does the job it's supposed to do.

Go To Source (blog.guykawasaki.com)
The Art of Recruiting
8/2/2007
Summary:

Recruiting the best people begins with the having the best attitude--hire better than yourself--and, truth be told, doesn't end even after they're on the job. Ten practical tips delivered in classic Kawasaki style can deepen your insights and improve your skills.

Go To Source (blog.guykawasaki.com)
The Care and Feeding of the Creative Class
8/2/2007
Summary:

This article is specifically about managing creative people. But nearly any entrepreneur can benefit from a better understanding of the creative process and what motivates copywriters, designers, and programmers to perform at their very best. After all, the public face of your company might someday be in their hands.

Go To Source (www.fastcompany.com)
5 Essential Steps to PC Security
7/26/2007
Summary:

Is your business data safe from outsiders? Fred Langa, Information Week, provides points to help prevent data theft, identity theft, and private information falling into the wrong hands. Included are links to the tools and resources outlined in the article.

Go To Source (www.informationweek.com)
Building a New IP Marketplace
7/19/2007
Summary:

Protecting your intellectual property is a vital function. Check this "wiki" based on an open IP forum focusing on small business to see pertinent advice and commentary from the global perspective.

Go To Source (domino.research.ibm.com)
Business Location and Leasing
7/19/2007
Summary:

Lesson seven in a thirteen-part course about starting a business, this module offers information, advice, checklists, and sample leases to determine the right location for your business--and the right deal.

Go To Source (www.myownbusiness.org)
CareerJournal | More Companies Hire Temporary Executives
7/19/2007
Summary:

An interim executive may be the answer to specific issues facing your growing company. Downsizing has made more high-caliber executives available and willing to help small businesses.

Go To Source (www.careerjournal.com)
Cash Is King in Strategic Bootstrapping
7/19/2007
Summary:

Successful bootstrapping requires getting your hands on cash and managing it wisely. This article points out uncommon sources of ready cash that go unused--negotiating extended payment terms from suppliers, for example.

Go To Source (www.atdc.org)
Change behavior to break the "Motivational Code"
7/19/2007
Summary:

Want to be an employer of choice? Don't simply ask employees for specific results. Train them in behaviors that produce those results--and then provide consequences that change and reinforce those behaviors. Part 1 of two parts, this article offers seven implementable suggestions for cracking the "motivational code."

Go To Source (www.management-issues.com)

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