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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
What constitutes productive sales training? Is it motivation, product knowledge, great presentation skills--yes, it's all of these and more. But it is not one or two at the expense of others, the authors warn. The right mix is the key, and the entrepreneur's commitment and support are vital.
This tool will explain general information regarding legal structure options available to those starting a business.
This tool will take you through the step-by-step process of developing a business plan that includes all the basic elements needed.
By using the steps in this tool, you will be able to better identify opportunities for change, determine if you are ready for change, recognize what your customers want and create the proper environment for change in your company.
This tool provides a detailed look into the various sections of a cash flow statement. It also describes two methods used to calculate cash flow from operating activities, indirect and direct with examples that will give you an edge when it comes time to preparing a cash flow statement of your own.
The focus of this tool is to provide a general discussion concerning bringing in partners or outside investors to a company. The methods a business can use toward achieving this goal and the problems a business is likely to face in the process will also be addressed.
With recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers. This tool focuses on personalization and on ways you can gear your business to provide products and services individualized to your customersand#39; tastes and needs.
This tool takes a look at different types of promotional media and discuss the pros and cons of effectively reaching a target audience through each.
This tool will help you recognize the significance of your business's intellectual property -- the patents, trademarks, copyrights and trade secrets -- and understand what steps are necessary to ensure that those rights provide value for the company.
This tool will help you choose a customer base that is appropriate for your business by identifying customer characteristics, conducting market research, choosing a target market, and compiling a customer profile.
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