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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Don't have the big marketing dollars to stand out the way your larger competitors do? Here's a marketing idea that might help: Make your message "a little weird." This small-business blog explains the concept in commonsense terms, acknowledging that it takes guts but emphasizing that the payoff may be well worth it.
Effectively customizing your sales presentations is pivotal in engaging your audience and closing the deal. Author and marketing expert Barry Farber shares several tips on how to make your next pitch memorable for all the right reasons.
Dan Elenbaas, CEO and chairman of Amaze Entertainment, explains the strategy that led his company to expand into lucrative Asian markets.
While vesting schedules may be similar from company to company, certain events or situations add a level of complexity. Dick Costolo the founder of Feedburner, explains the nuances of options acceleration: single trigger, double trigger, full acceleration, and partial acceleration.
An updated design for your product may be the key to beefing up sales. Business 2.0 provides success stories focusing on new ergonomic designs, including Listerine, Solo Cup, and Gatorade.
The focus of this tool is to provide a general discussion concerning bringing in partners or outside investors to a company. The methods a business can use toward achieving this goal and the problems a business is likely to face in the process will also be addressed.
With recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers. This tool focuses on personalization and on ways you can gear your business to provide products and services individualized to your customersand#39; tastes and needs.
Regularly reviewing your business plan ensures that you meet the needs of a growing enterprise. This allows you to identify key growth areas that you want to target.
The following tool will guide you through the process of pricing your products and services, including conducting market research, reviewing pricing models, and determining if prices are profitable.
This article provides a general sequence of steps to follow for developing the pricing of a new product. A bonus is frequent links to references in connection with business terminology used in the article.
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