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Geek Marketing 101
9/13/2007
Summary:

A message to geeks who may not appreciate that marketing is a conversation with customers, this practical piece can help them understand that the passions of geeks are not the passions of users. Ten quick, clear tips.

Go To Source (makemarketinghistory.blogspot.com)
Renovating Your Business's Location
9/14/2007
Summary:

This article provides a comprehensive and clearly presented overview of the professionals required to renovate or build a commercial structure and what they do. Great information for entrepreneurs who love their location but not their building.

Go To Source (www.entrepreneur.com)
VC Confidential: Live and Let Die
9/20/2007
Summary:

"Know when to hold 'em, know when to fold 'em" could be the lament of a VC as well as a poker player. Wait a minute: VCs are poker players! How do you know when to shut down a promising enterprise that's not quite making it? Here are some hints from a VC blog.

Go To Source (www.vcconfidential.com)
Trust Rules: The Most Important Secret About Trust
9/20/2007
Summary:

The premise of this in-depth, practical article is that trust impacts everything in your organization. As a result, trust is a key ingredient to your success, and you, as the top leader, must model and inspire appropriate behavior and consciously build a culture of trust.

Go To Source (humanresources.about.com)
VC Confidential: Care and Feeding of Humans
9/20/2007
Summary:

Good advice is worth hearing twice. This article doesn't plow any new ground, but coming from a venture capital blog it should command the attention of growth-hungry entrepreneurs.

Go To Source (www.vcconfidential.com)
Using digg and Netscape to Get Traffic
9/20/2007
Summary:

Want to increase your Web site traffic? Sure you do. Well, here's the story you've been waiting for. Catchy titles, current facts and figures, and articles that benefit your target audiences are just a few ways to drive traffic. Read more to learn more from this helpful piece

Go To Source (www.pronetadvertising.com)
The Operational Risk Management Rules of the Road
9/20/2007
Summary:

What's your quantifiable risk in conducting (or not conducting) specific business activities? Operational Risk Management (ORM) has stepped up as a practical tool for finding out, especially in technology-related arenas.

Go To Source (www.ecommercetimes.com)
The Scientific Way to Determine the Price of Your Products or Service
9/20/2007
Summary:

Setting prices that yield profits means testing and monitoring. Test offers for responsiveness and for cost effectiveness. Monitor competitors to stay one step ahead (or keep up!) and suppliers to reduce costs as much as possible.

Go To Source (www.nfib.com)
Top Ten Mistakes Made by Entrepreneurs
9/20/2007
Summary:

Really about the top ten "legal" mistakes startup entrepreneurs make, this piece offers practical, important tips on doing things right the first time to avoid costly legal rework later. Must-read information for founders who think "legal" can be dealt with "later."

Go To Source (hbswk.hbs.edu)
The Venture Capital Aptitude Test (VCAT)
9/20/2007
Summary:

Want to graduate from entreprneur to venture capitalist? Take the VCAT (venture capital aptitude test) to see if you've got the right stuff. Hint: You need more real-world experience than crunching numbers and drawing up business models. A lot more.

Go To Source (blog.guykawasaki.com)

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