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Time for Some Buzz-Kill
9/6/2007
Summary:

A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.

Go To Source (www.businessweek.com)
Suing a Customer for Nonpayment
8/30/2007
Summary:

A straightforward article about the three options you have to collect a debt from a non-payer: write a final demand for payment letter, sue in small claims court, or sue in state civil trial court. In each case, you'll need documentation of your claim and your attempts to collect, not to mention the hardy persistence entrepreneurs are known for. Bonus: Links to several other resources.

Go To Source (www.allbusiness.com)
The World's Shortest Marketing Plan
8/23/2007
Summary:

Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.

Go To Source (kellyodell.blogspot.com)
Offshore Outsourcing: How to Scratch The Three- or Four-Year Itch
8/23/2007
Summary:

An in-depth look at "offshore outsourcing" technology services, this excellent article reveals that relationships not continuously reviewed, maintained, and adjusted become "stale" within three years. Both quality and cost savings can drop to the point at which point a company needs to drop the practice itself.

Go To Source (www.cio.com)
Time For a New Model: Listening-Centered Marketing
8/23/2007
Summary:

In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.

Go To Source (www.clickz.com)
The Top 10 Most Common Intellectual Property Rights Mistakes During Venture Capital Due Diligence
8/23/2007
Summary:

This article is worth reading as background for entrepreneurs developing new technology-related products or services. Clearly written without unnecessary legalese, it offers a glimpse of the challenges facing technology-development work.

Go To Source (www.angel-investor-news.com)
The Top Ten Lies of Corporate Partners
8/23/2007
Summary:

Translations of corporate-speak from author and entrepreneur Guy Kawasaki. An interesting, lively read with solid insights, this article makes you wonder if it's ever a good idea for an entrepreneurial enterprise to partner with a "corporation."

Go To Source (blog.guykawasaki.com)
The Five Biggest Network No-Nos
8/23/2007
Summary:

Even if it's "in place," your network requires continual vigilance and improvement. This article provides five "no-nos" that will help you keep up to date and up to speed by avoiding big mistakes.

Go To Source (www.optimizemag.com)
The Essence of Leadership
8/23/2007
Summary:

Managing the day-to-day, conceptualizing a better future, and making it happen form the foundation for the "essence" of leadership: "Leaving your footprint in your area of passion." This article is a perceptive discussion about leadership and lists the eight qualities required to lead "paradigmatic change."

Go To Source (hbswk.hbs.edu)
The Passion for Greatness
8/23/2007
Summary:

What's been the key to your success? Luck, you say? No way. More likely it's been consistent focus, demanding practice, and whole lot of hard work. The lesson here: The best get better by practicing longer than their competitors and with a deliberate purpose to learn every time.

Go To Source (www.vcconfidential.com)

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