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The Price Is Wrong
8/23/2007
Summary:

An overview of pricing based on value to the customer instead of cost to the producer, this article provides both theory and examples of the theory at work. It's a quick, useful read.

Go To Source (www.forbes.com)
The Top 10 Most Common Intellectual Property Rights Mistakes During Venture Capital Due Diligence
8/23/2007
Summary:

This article is worth reading as background for entrepreneurs developing new technology-related products or services. Clearly written without unnecessary legalese, it offers a glimpse of the challenges facing technology-development work.

Go To Source (www.angel-investor-news.com)
The Top Ten Lies of Corporate Partners
8/23/2007
Summary:

Translations of corporate-speak from author and entrepreneur Guy Kawasaki. An interesting, lively read with solid insights, this article makes you wonder if it's ever a good idea for an entrepreneurial enterprise to partner with a "corporation."

Go To Source (blog.guykawasaki.com)
The World's Shortest Marketing Plan
8/23/2007
Summary:

Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.

Go To Source (kellyodell.blogspot.com)
Time For a New Model: Listening-Centered Marketing
8/23/2007
Summary:

In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.

Go To Source (www.clickz.com)
Buy or lease? It's a key question for businesses
8/16/2007
Summary:

Rohonda Abrams lists some of the trade offs between buying and leasing. As your business grows, leasing may be tempting, but in the long run it may not be the best choice.

Go To Source (www.usatoday.com)
The Art of Firing
8/16/2007
Summary:

Firing an employee isn't easy--at least, it shouldn't be. Well-known author and consultant Guy Kawasaki offers 11 considered guidelines to making the process productive for all concerned: the departing employee, fellow employees, and you, the entrepreneur.

Go To Source (blog.guykawasaki.com)
Business Documents
8/9/2007
Summary:

From cash-flow statements to stock purchase agreements, this practical site offers downloadable templates for the myriad business documents you'll need to launch, and grow, your company.

Go To Source (www.smallbizresource.com)
Empty your Inbox
8/9/2007
Summary:

Overwhelmed by e-mail? Here are practical tips from entrepreneur Terry Gold on how to "get out from under." Busy business owners take note!

Go To Source (www.terrygold.com)
Recruiting from Competitors
8/9/2007
Summary:

Raiding the competition for the perfect employee might sound smart, but it can be very foolish and costly. This brief but helpful article explains why.

Go To Source (www.gaebler.com)

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