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Conduct a Market Analysis
6/1/2007
Summary:

This tool will conduct market analysis to determine if there is a need for your idea or product/service, identify a new market, analyze your current market, gain a competitive advantage, and begin to establish a marketing plan.

Go To Source (www.regions.com)
Creating a Competitive Advantage
6/1/2007
Summary:

This tool will help you gain, maintain, and evaluate your competitive advantage.

Go To Source (www.regions.com)
Creating a Profit and Loss Statement
6/1/2007
Summary:

This tool examines the process of developing an income statement and explains the meaning of the components of an income statement. When you are finished with this article, your understanding of income statements will give you greater insight into your company's growth and financial health.

Go To Source (www.regions.com)
Letter of Intent: Form of Consideration
6/1/2007
Summary:

When selling your company be sure you understand the offering price might not match the value of your company and the deal is probably more complex than it seems. Pitfalls include nature of a stock deal, stability of the purchasing company, and tax implications. Best advice: Cash is still king!

Go To Source (www.feld.com)
Competing for Market Share--Maybe
5/24/2007
Summary:

Winning a bigger slice of the market is a good thing. Right? Maybe yes, maybe no. Geoffrey Moore shares his thoughts on how to evaluate your strategy.

Go To Source (geoffmoore.blogs.com)
Why Smart Companies Do Dumb Things
5/24/2007
Summary:

Consensus, conviction, expertise, and an inspirational vision. "Smart" entrepreneurs may rely on the like, but they don't guarantee success. Guy Kawasaki shares ten ways of avoiding mistakes that happen in spite of the best intentions.

Go To Source (blog.guykawasaki.com)
Promoting Your Business
5/17/2007
Summary:

Every marketing plan starts the same way: by defining the target customer. Only then can an entrepreneur figure out the best way to reach them. Naturally, different types of target customers, or audiences, require different media and campaigns -- referred to as a promotional mix -- to reach them most effectively and efficiently. This tool takes a look at some different types of promotional media, and discusses the pros and cons of effectively reaching a target audience through each.

Go To Source (www.regions.com)
Hurricane Drives Interest in Online Backups
5/1/2007
Summary:

Whether it's to protect against a natural disaster, fire, or theft, backing up a companies electronic files is a necessity. Online backup services provide storage of valuable information at a location separate from the entrepreneur's company.

Go To Source (news.zdnet.com)
Survey Shows More Evidence of Trend Toward Online Storage
5/1/2007
Summary:

A survey by the Computing Technology Industry Association found that users of managed IT services are increasing spending in storage, backup, and disaster recovery services. One reason: a U.S. Supreme Court ruling demands businesses store and be able to retrieve documents connected to a case in litigation.

Go To Source (www.eweek.com)
The End of Software, and a New Way of Doing Business
5/1/2007
Summary:

Customer Relationship Management (CRM) systems like Salesforce.com provide on-demand software via the Internet and are changing the way entrepreneurs leading growth companies serve, interact, and track online their potential and existing clients.

Go To Source (www.eweek.com)

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