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Worm Poo in Plastic Bottles: Get Rich and Save the World
2/16/2007
Summary:

This article covers the story of TerraCycle, a company that has brought innovation to the fertilizer business. The company's story offers a case study in bootstrapping a business to success.

Go To Source (www.cnn.com)
20 Questions Toward Ethical Word of Mouth
2/2/2007
Summary:

The impact of social media is increasingly becoming a part of entrepreneurial strategies for growth. The "Word of Mouth Marketing Association" cautions that disclosure of the firm's relationship with its bloggers should be transparent so that an opinion expressed might be judged more appropriately. Marketers are encouraged to demonstrate honesty of relationship, opinion and identity, as well as to take responsibility for the acts of recruited agents or volunteers.

Go To Source (www.churchofthecustomer.com)
True Believers
2/2/2007
Summary:

Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.

Go To Source (www.businessweek.com)
The Litigation Process
2/1/2007
Summary:

This Web site offers a primer on the litigation process, and includes easy-to-understand definitions of standard litigation-related terms.

Go To Source (www.upenn.edu)
Small is the New Big
1/25/2007
Summary:

In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.

Go To Source (www.podtech.net)
Are You Neglecting New Employees?
1/19/2007
Summary:

The on-boarding of staff members can be confusing to newcomers. Yet, this is a time when most employees build important relationships-- friendships, in fact, that can double the chances of those new employees being satisfied at work. In excerpts from his recent book "Vital Friends", author Tom Rath shares suggestions for both formal and informal orientation processes.

Go To Source (gmj.gallup.com)
Grooming Next-Generation Leaders
1/19/2007
Summary:

Attracting, identifying, training and retaining leadership talent is key to a high-performance organization. With globalization, leading is much more complex process than simple project management. Different situations will require different leadership styles, a compelling vision, and the ability to reason in the face of ambiguity.

Go To Source (hbswk.hbs.edu)
How Companies "Find Themselves": A New Approach to Organizational Alignment
1/19/2007
Summary:

Having your company run like a well-oiled machine may not be enough. A company is not a machine, but a living entity. For true organizational alignment, a company needs to understand its sense of self, its values, and how it is perceived in the marketplace. Initiatives coming from a company's core values when matched to customer values have a better chance for success.

Go To Source (www.bpmmag.net)
Rocket Man
1/19/2007
Summary:

How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.

Go To Source (www.indystar.com)
Small Company, Big Brand
1/19/2007
Summary:

For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.

Go To Source (www.businessweek.com)

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