to page content
to site navigation
Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.
To have next-generation leaders within growth businesses, mentoring is a proven method of developing staff for succession. The process creates an environment which can lead to higher levels of profitability, employee retention, increased revenue, and job satisfaction.
Controversy continues over whether or not the performance review process is an effective tool for motivating and improving employee performance. Yet many entrepreneurs make the assumption that the evaluation process will lead to a better-performing organization. Too often, the purpose of employee reviews is unclear -- to both leadership and the employee -- and training in the process is generally not provided.
In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.
This Web site offers a primer on the litigation process, and includes easy-to-understand definitions of standard litigation-related terms.
Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.
This article suggests that there are five key relationships that entrepreneurs running growth companies should work on developing: relationships with customers, employees, vendors, bankers, and mentors.
This article covers one of the key elements needed to take a startup to scale. And that's making sure you assemble a top team that understands business frugality (e.g., foregoing high salaries early on for equity).
This article covers how some entrepreneurial growth companies, including Dell and Google, make decisions on building new company facilities in the United States. One challenge is considering the array of regional economic development incentives and local politics when choosing location to expand.
This article covers the story of TerraCycle, a company that has brought innovation to the fertilizer business. The company's story offers a case study in bootstrapping a business to success.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.
A robust online curriculum for entrepreneurs.
Explore Founders School >
A network of U.S. cities facilitating a weekly entrepreneur education program. Go to 1 Million Cups >
Whether you are starting or growing a company, FastTrac will help you live your dream at each stage.
Get started with FastTrac >