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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.
In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.
Dan Bricklin, co-creator of VisiCalc (the first spreadsheet program for personal computers) and an accomplished entrepreneur, conducts an in-depth discussion with himself on the complexities of patent law and patent litigation. If you're headed that way, it's an informative read for you . . . and probably your lawyer, too.
The top leader at GE, Jeff Immelt, shares the 10-item checklist he uses to do his job. It will work for you and your managers too.
Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.
Want to graduate from entreprneur to venture capitalist? Take the VCAT (venture capital aptitude test) to see if you've got the right stuff. Hint: You need more real-world experience than crunching numbers and drawing up business models. A lot more.
Translations of corporate-speak from author and entrepreneur Guy Kawasaki. An interesting, lively read with solid insights, this article makes you wonder if it's ever a good idea for an entrepreneurial enterprise to partner with a "corporation."
Setting prices that yield profits means testing and monitoring. Test offers for responsiveness and for cost effectiveness. Monitor competitors to stay one step ahead (or keep up!) and suppliers to reduce costs as much as possible.
An overview of pricing based on value to the customer instead of cost to the producer, this article provides both theory and examples of the theory at work. It's a quick, useful read.
Noncompete clauses seem nearly universal--and not just in technology companies. But the effect is especially strong on specialist and "star" inventors, according to new research by Harvard Business School's Matt Marx, Deborah Strumsky, and Lee Fleming. Marx reflects on the business and career implications in this QandA.
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