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Get That Gazelle Out of My Space!
1/8/2007
Summary:

This article provides a helpful list of commonly used terms in the technology and entrepreneurship realm, including barriers to entry, discounted net present value, and the long tail.

Go To Source (www.innovation-america.org)
G/localization: When Global Information and Local Interaction Collide
1/17/2007
Summary:

As the world becomes flatter, we realize the role that culture and connectivity play in the development of our business models and social networks. Danah Boyd gives us an interesting look at how these elements play into the proliferation of online communities, and how the rules of engagement for these new businesses are also models of behavior and execution for other areas of the entrepreneur's life.

Go To Source (www.danah.org)
Grooming Next-Generation Leaders
1/19/2007
Summary:

Attracting, identifying, training and retaining leadership talent is key to a high-performance organization. With globalization, leading is much more complex process than simple project management. Different situations will require different leadership styles, a compelling vision, and the ability to reason in the face of ambiguity.

Go To Source (hbswk.hbs.edu)
How Companies "Find Themselves": A New Approach to Organizational Alignment
1/19/2007
Summary:

Having your company run like a well-oiled machine may not be enough. A company is not a machine, but a living entity. For true organizational alignment, a company needs to understand its sense of self, its values, and how it is perceived in the marketplace. Initiatives coming from a company's core values when matched to customer values have a better chance for success.

Go To Source (www.bpmmag.net)
How to Implement a Corporate Social Media Strategy
1/25/2007
Summary:

Podtech's director of corporate media strategy, Jeremiah Owyang, shares his thoughts on the "practical approach" to listening to the marketplace. He provides an outline of a five-step process to integrate corporate marketing strategies into the blogosphere, and methods to develop prospect/customer trust and credibility.

Go To Source (www.podtech.net)
Moving from Customer Service to Customer Satisfaction
1/9/2007
Summary:

Companies need to generate customer service and customer satisfaction-two different things-to drive increased customer loyalty, according to this article. Entrepreneurs should ask their customers whether they would do business with them again and whether they would recommend them to others.

Go To Source (jacksonville.bizjournals.com)
Revenge Of The Suits: Companies Show How To Blog
1/4/2007
Summary:

Blogging on behalf of your company and its products can be an effective public relations tool. While some companies, including GM and Sun, have embraced blogging-from CEOs to staff-it's important to provide quality content that focuses more on conversations with customers than pure company promotion.

Go To Source (www.informationweek.com)
Rocket Man
1/19/2007
Summary:

How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.

Go To Source (www.indystar.com)
Show Me the Press Release
1/4/2007
Summary:

This template offers an easy-to-use format for building a press release in a proper and conventional format and allows users to immediately e-mail press releases to reporters or other media.

Go To Source (www.ducttapemarketing.com)
Small Company, Big Brand
1/19/2007
Summary:

For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.

Go To Source (www.businessweek.com)

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