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To have next-generation leaders within growth businesses, mentoring is a proven method of developing staff for succession. The process creates an environment which can lead to higher levels of profitability, employee retention, increased revenue, and job satisfaction.
San Francisco-based VC, Pascal Levensohn, discusses his use of blogging to establish a connection with entrepreneurs starting new businesses by sharing more than just best practices for venture backed companies. The spiritual and philosophical nature of his blog has created an affinity with his audience and a substantial impact on his business.
Controversy continues over whether or not the performance review process is an effective tool for motivating and improving employee performance. Yet many entrepreneurs make the assumption that the evaluation process will lead to a better-performing organization. Too often, the purpose of employee reviews is unclear -- to both leadership and the employee -- and training in the process is generally not provided.
The impact of social media is increasingly becoming a part of entrepreneurial strategies for growth. The "Word of Mouth Marketing Association" cautions that disclosure of the firm's relationship with its bloggers should be transparent so that an opinion expressed might be judged more appropriately. Marketers are encouraged to demonstrate honesty of relationship, opinion and identity, as well as to take responsibility for the acts of recruited agents or volunteers.
This article suggests that there are five key relationships that entrepreneurs running growth companies should work on developing: relationships with customers, employees, vendors, bankers, and mentors.
This article covers one of the key elements needed to take a startup to scale. And that's making sure you assemble a top team that understands business frugality (e.g., foregoing high salaries early on for equity).
This article covers how some entrepreneurial growth companies, including Dell and Google, make decisions on building new company facilities in the United States. One challenge is considering the array of regional economic development incentives and local politics when choosing location to expand.
"Citizen Marketing" is a form of influence that capitalizes on the persuasive power of consumer relationships in cyberspace. Entrepreneurs using web-based technology to promote their firms increasingly are looking to their customers to promote their brands via four categories for user-created sites: filters, fanatics, facilitators, and firecrackers.
This Web site offers a primer on the litigation process, and includes easy-to-understand definitions of standard litigation-related terms.
Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.
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