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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
"Citizen Marketing" is a form of influence that capitalizes on the persuasive power of consumer relationships in cyberspace. Entrepreneurs using web-based technology to promote their firms increasingly are looking to their customers to promote their brands via four categories for user-created sites: filters, fanatics, facilitators, and firecrackers.
This Web site offers a primer on the litigation process, and includes easy-to-understand definitions of standard litigation-related terms.
Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.
This article covers the story of TerraCycle, a company that has brought innovation to the fertilizer business. The company's story offers a case study in bootstrapping a business to success.
Staying "lean and mean" should be the bootstrapper's mantra, according to tech entrepreneur Jeff Hester. In this blog post, he shares his advice and insights into protecting and growing your business during the early years.
This article covers an emerging trend in how some tech companies finance their growth today. Rather than approach equity investors for early-stage funds, many entrepreneurs now prefer to bootstrap their growth by generally taking advantage of lower startup costs.
There is a difference between employees showing a passion for the employer (which is great to have) versus a passion for their work (which is a crucial part of productivity). The advice given here is to "let people do what they want and need to do" and to keep out of the way of success.
Five Pillars to Leadership and Success: surround yourself with good people. Invest in them. Listen to them. Align culture and mission. And keep your commitments. Sounds deceptively simple, but implementing may be more complex.
Are you the voice of your business? A blog can be your chance to interact on a regular and direct basis with your customers. Plus, it can drive more business in your direction.
Here are ten ways to boost your customer service ratings and streamline your interaction times. Customer service--you can count on--is they key, according to this former Lands End expert.
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