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True Believers
2/2/2007
Summary:

Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.

Go To Source (www.businessweek.com)
Worm Poo in Plastic Bottles: Get Rich and Save the World
2/16/2007
Summary:

This article covers the story of TerraCycle, a company that has brought innovation to the fertilizer business. The company's story offers a case study in bootstrapping a business to success.

Go To Source (www.cnn.com)
10 Reasons for a Bare Bones Business Start-Up
3/1/2007
Summary:

Staying "lean and mean" should be the bootstrapper's mantra, according to tech entrepreneur Jeff Hester. In this blog post, he shares his advice and insights into protecting and growing your business during the early years.

Go To Source (www.bootstrapme.com)
Bootstrappers Avoid Outside Money Ties
3/1/2007
Summary:

This article covers an emerging trend in how some tech companies finance their growth today. Rather than approach equity investors for early-stage funds, many entrepreneurs now prefer to bootstrap their growth by generally taking advantage of lower startup costs.

Go To Source (www.boston.com)
Don't Ask Employees to be Passionate About the Company!
3/9/2007
Summary:

There is a difference between employees showing a passion for the employer (which is great to have) versus a passion for their work (which is a crucial part of productivity). The advice given here is to "let people do what they want and need to do" and to keep out of the way of success.

Go To Source (headrush.typepad.com)
Five Pillars for Leading the Client-Focused Organization
3/9/2007
Summary:

Five Pillars to Leadership and Success: surround yourself with good people. Invest in them. Listen to them. Align culture and mission. And keep your commitments. Sounds deceptively simple, but implementing may be more complex.

Go To Source (www.leadertoleader.org)
Five Reasons Why You Should Blog for Your Business
3/9/2007
Summary:

Are you the voice of your business? A blog can be your chance to interact on a regular and direct basis with your customers. Plus, it can drive more business in your direction.

Go To Source (blog.inc.com)
Getting Customers to Love You
3/9/2007
Summary:

Here are ten ways to boost your customer service ratings and streamline your interaction times. Customer service--you can count on--is they key, according to this former Lands End expert.

Go To Source (blog.fastcompany.com)
Guide to Benchmarking Your Business Financials
3/9/2007
Summary:

Financial benchmarks for entrepreneurial ventures are a good way to measure performance by comparing your organization to industry standards. Whether determined by using online resources, information from relevant trade associations or governmental agencies, or in consultation with a private financial advisor, this practice can impact bottom-line profitability and shape corporate strategies for growth.

Go To Source (www.work.com)
Guide to Cutting Expansion Costs
3/9/2007
Summary:

Running a growth enterprise may require expanding operations through the acquisition of additional space, new employees, and more equipment. Suggestions and links provided in this article focus on: commercial leases, "nearly new" furniture, payroll services, and much more.

Go To Source (www.work.com)

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