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Pricing Strategy
7/12/2007
Summary:

This article provides a general sequence of steps to follow for developing the pricing of a new product. A bonus is frequent links to references in connection with business terminology used in the article.

Go To Source (www.netmba.com)
What's Your EQ (entrepreneurial quotient)?
7/12/2007
Summary:

Want to see how you stack up? Try this brief and informative test posted on author and entrepreneur Guy Kawasaki's Web site. Remember that the goal is to test knowledge, not capability. An A doesn't mean you're the next Steve Jobs; an F doesn't mean you're not.

Go To Source (blog.guykawasaki.com)
Cash Is King in Strategic Bootstrapping
7/19/2007
Summary:

Successful bootstrapping requires getting your hands on cash and managing it wisely. This article points out uncommon sources of ready cash that go unused--negotiating extended payment terms from suppliers, for example.

Go To Source (www.atdc.org)
Change behavior to break the "Motivational Code"
7/19/2007
Summary:

Want to be an employer of choice? Don't simply ask employees for specific results. Train them in behaviors that produce those results--and then provide consequences that change and reinforce those behaviors. Part 1 of two parts, this article offers seven implementable suggestions for cracking the "motivational code."

Go To Source (www.management-issues.com)
Conduct a Market Analysis
8/2/2007
Summary:

A market analysis helps to determine whether the marketplace needs a new product or service. This article outlines the process for developing a marketing plan and offers additional resources to help gather useful information.

Go To Source (www.va-interactive.com)
How to Choose the Right Web Host for Your Business
8/2/2007
Summary:

Not all Web hosts are the same--far from it. Matching your host to your company is vital, and you have a lot of choices. Price, size, service offerings, type (there are four, at least), bandwidth, back-up processes, redundancy, and reputation are just a few. This article is part of a series on Web services.

Go To Source (www.ecommercetimes.com)
How to Save Face in a Business Crisis
8/2/2007
Summary:

Sooner or later, your company will confront a crisis that requires a public response. How much communications planning you've done can determine how well you handle that crisis and how well your company weathers it.

Go To Source (www.entrepreneur.com)
How to Track Ad Results
8/2/2007
Summary:

Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.

Go To Source (www.entrepreneur.com)
Interviewing Prospective Employees
8/2/2007
Summary:

This basic article on provides a practical overview of the interviewing process and specific questions to ask. It also points toward additional resources to help you hire the right people.The site itself is a solid resource for handling issues facing growing companies.

Go To Source (www.allbusiness.com)
Lemons Into Lemonade? Proven Tips for Making the Most of a Crisis
8/2/2007
Summary:

This brief, to-the-point article focuses on the financial side of handling a crisis, especially cash flow. But the larger message to entrepreneurs is that smart leaders can use crises to take their companies to the next level of performance.

Go To Source (www.nfib.com)

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