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Promoting Your Business
5/17/2007
Summary:

Every marketing plan starts the same way: by defining the target customer. Only then can an entrepreneur figure out the best way to reach them. Naturally, different types of target customers, or audiences, require different media and campaigns -- referred to as a promotional mix -- to reach them most effectively and efficiently. This tool takes a look at some different types of promotional media, and discusses the pros and cons of effectively reaching a target audience through each.

Go To Source (www.regions.com)
The Marketing Plan: The Good the Bad and the Ugly
5/24/2007
Summary:

Need a marketing plan, but want it to be practical enough to get implemented? Here's a simple template billed as the "world's shortest marketing plan." It may be just what you are looking for.

Go To Source (kellyodell.blogspot.com)
Competing for Market Share--Maybe
5/24/2007
Summary:

Winning a bigger slice of the market is a good thing. Right? Maybe yes, maybe no. Geoffrey Moore shares his thoughts on how to evaluate your strategy.

Go To Source (geoffmoore.blogs.com)
Why Smart Companies Do Dumb Things
5/24/2007
Summary:

Consensus, conviction, expertise, and an inspirational vision. "Smart" entrepreneurs may rely on the like, but they don't guarantee success. Guy Kawasaki shares ten ways of avoiding mistakes that happen in spite of the best intentions.

Go To Source (blog.guykawasaki.com)
Commodity and Electronics Price Forecasts for 2006
6/1/2007
Summary:

This article forecasts manufacturing costs for 2006 based on the price of commodities in some detail: energy (up); steel (down); stainless steel (down); electronics (flat). PC growth in developing countries will drive growth in electronics.

Go To Source (www.purchasing.com)
Building Your Brand
6/1/2007
Summary:

This tool helps you develop the intangible aspects of your company's brand--a collection of feelings and perceptions about quality, image, lifestyle and status.

Go To Source (www.regions.com)
Conduct a Market Analysis
6/1/2007
Summary:

This tool will conduct market analysis to determine if there is a need for your idea or product/service, identify a new market, analyze your current market, gain a competitive advantage, and begin to establish a marketing plan.

Go To Source (www.regions.com)
Analyzing Your Financial Ratios
6/1/2007
Summary:

This tool contains descriptions and examples of the eight major types of ratios used in financial analysis: Income, Profitability, Liquidity, Working Capital, Bankruptcy, Long-Term Analysis, Coverage, and Leverage.

Go To Source (www.regions.com)
Creating a Competitive Advantage
6/1/2007
Summary:

This tool will help you gain, maintain, and evaluate your competitive advantage.

Go To Source (www.regions.com)
Creating a Profit and Loss Statement
6/1/2007
Summary:

This tool examines the process of developing an income statement and explains the meaning of the components of an income statement. When you are finished with this article, your understanding of income statements will give you greater insight into your company's growth and financial health.

Go To Source (www.regions.com)

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