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Looking at ways to do a public offering, the founders of a biotech company chose a reverse merger, an alternative public offering that ultimately provided the company with access to more funding sources and higher valuation.
Terry Bruggeman shares the tale of leading his life sciences company through the decision to obtain capital. After exploring the funding options, including VC and IPO, Bruggeman and his team decide to undertake a reverse merger.
Many entrepreneurs increasingly are exploring alternative ways to raise capital. This overview evaluates four of the most common alternative public equity tracks: foreign markets, corporate shells, private investment in a public equity, and direct public offerings.
Bradmer Pharmaceuticals, an American biotech company, chose to use the Toronto Venture Exchange's Capital Pool Company Program to raise cash in the public markets. The author shares his experience making the decision to list in the CPC program and his lessons learned.
KATHLEEN M. EISENHARDT is Professor of Strategy and Organization at Stanford University. She is widely known for her work on strategy, strategic decision making, and innovation in rapidly changing and highly competitive
markets. She is the coauthor (with Shona L. Brown) of the book Competing on the Edge: Strategy as Structured Chaos, published by Harvard Business School Press. Using analogies from The Grateful Dead to the Tour de France and scientific
underpinnings from complexity and time-paced evolutionary theories, this book describes how to compete successfully in dynamic markets. Professor Eisenhardt's current research centers on collaboration and competition in the converging
computing, telecommunications, and semiconductor industries, from the perspectives of complexity, evolutionary and game theories. For her past research on fast strategic decision making, she won the Pacific Telesis Foundation Award. She
has also received the Whittemore Prize (with D. Charles Galunic) for her writing on organizing global corporations in high velocity markets, and the Stern Award (with Claudia B. Schoonhoven) for her work on the formation of strategic
alliances in entrepreneurial companies. She was Co-Principal Investigator on the Global Electronics Study for Andersen Consulting. At Stanford, Professor Eisenhardt has received several teaching awards including selection as one of the Top
8 Professors at Stanford and her course has been selected by students as one of the top 10 at the University. She also serves as the Associate Director of the Stanford Computer Industry Project (SCIP). Professor Eisenhardt has consulted
for a number of major corporations on topics surrounding strategy and organization in rapidly changing markets with particular emphasis on strategy, strategic decision making, product innovation, creation of cross-business synergies, and
top management team dynamics. Her clients h
As vice chairman of America Online, owner of sports teams and serial entrepreneur, Ted Leonsis has accomplished enough for many lifetimes. In addition, however, he uses the leverage of his position and his entrepreneur's drive to tackle a multitude of philanthropic goals.
This worksheet calculates ROI via online technology called RouteTrack, which coordinates product delivery and distribution.
Raising money by selling equity to investors is a rare activity for companies, says CommonAngels' James Geshwiler. Not many CEOs get much practice or guidance on how to do this key task. This document is a sample template for entrepreneurs to use in pitching their companies to angel investors, and covers six main areas of risk and ability to generate return for investors.
An angel investor provides a succinct set of tips on how to pitch your company to investors. Key advice: project confidence and boil your pitch down to one or two sentences to establish a frawework for the audience.
Marissa leads the product management efforts on Google's search products- web search, images, groups, news, Froogle, the Google Toolbar, Google Desktop, Google Labs, and more. She joined Google in 1999 as Google's first
female engineer and led the user interface and webserver teams at that time. Her efforts have included designing and developing Google's search interface, internationalizing the site to more than 100 languages, defining Google News, Gmail,
and Orkut, and launching more than 100 features and products on Google.com. Several patents have been filed on her work in artificial intelligence and interface design. In her spare time, Marissa also organizes Google Movies- outings a few
times a year to see the latest blockbusters- for 6,000+ people (employees plus family members and friends). Concurrently with her full-time work at Google, Marissa has taught introductory computer programming classes at Stanford to over
3,000 students. Stanford has recognized her with the Centennial Teaching Award and the Forsythe Award for her outstanding contribution to undergraduate education. Prior to joining Google, Marissa worked at the UBS research lab (Ubilab) in
Zurich, Switzerland and at SRI International in Menlo Park, California. Graduating with honors, Marissa received her BS in Symbolic Systems and her MS in Computer Science from Stanford University. For both degrees, she specialized in
artificial intelligence. Courtesy of Google, Bart Nagel
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