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Pharmaceutical company takes cues from digital marketers in other industries
Vinluan Frank
9/23/2011
Blog Resource
Summary:

Pharmaceutical companies are trying to adapt their marketing to an increasingly digital world. To get a handle on this environment, one company has appointed a digital advisory board of marketers from other industries.

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Pharma reps changing how they sell
Vinluan Frank
9/19/2011
Blog Resource
Summary:

Pharma reps at GSK are selling their products in a new way. The emphasis is more on communicating a drug's benefits and risks than trying to sell as much as possible. Read more about this change in approach to sales.

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Perspectives on Raising Venture Capital
Sherman Andrew J
4/1/2003
Article Resource
Summary:

There is no doubt that it is a nearly impossible time for entrepreneurs to raise venture capital. Only the best of the best new companies are attracting such funding, according to the author. Entrepreneurs need to prepare themselves when approaching venture capitalists. Increasingly, several must have factors have become an essential part of the necessary preparation.

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Perfect Pitch: Tips for a Better Presentation
6/9/2006
Summary:

An angel investor provides a succinct set of tips on how to pitch your company to investors. Key advice: project confidence and boil your pitch down to one or two sentences to establish a frawework for the audience.

Go To Source (www.businessweek.com)
PIPES: Another Approach to Raising Public Money
Roth Ted
11/1/2006
Article Resource
Summary:

PIPES-or Private Investment in Public Equity-as a vehicle for companies to raise capital reverses the order of public filings from IPO or secondary offering. PIPES are a worthy alternative for raising public money but should be used selectively.

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Option Plan Guidelines
4/27/2007
File Resource
Summary:

This resource provides a detailed overview of option pool management from the entrepreneur's perspective.

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Opportunity Meets Preparation
Gold Terry
11/16/2005
Article Resource
Summary:

For Terry Gold, preparing for pitching angels is more about demonstrating how your good idea is going to result in a great business than it is about developing documents and presentations.

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Next-Gen Innovators
6/8/2007
Summary:

Have venture capitalists overlooked innovation in industries such as nanotech, biotech, medical devices, and semiconductors? A new generation of entrepreneur-innovators is succeeding in such arenas-with promises of more to come. VCs are beginning to take notice. The article offers an overview of industries and products with explanations by entrepreneurs.

Go To Source (www.entrepreneur.com)
New healthcare businesses get ahead with Minnesota Angel Network
Parmar Arundhati
8/17/2011
Blog Resource
Summary:

Wouldn’t every healthcare business entrepreneur like to have access to business experts and a connection to investors? These are two components of Minnesota Angel Network’s new program.

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Negotiation Course
Christensen Stan Springer Dan
11/12/2007
VideoSeries Resource
Summary:

Dan Springer brings over 20 years of executive leadership and strategic sales and marketing consulting experience to Responsys, with proven success in interactive marketing, e-commerce, and finance. As Chief Executive Officer, Dan is responsible for charting Responsys' strategic direction and extending the company's leadership into new realms of digital marketing. Prior to Responsys, Dan was Managing Director in the San Francisco office of Modem Media where he was responsible for general management of the agency's western United States operations. Dan led the development of the agency's Performance Marketing capability by leveraging database marketing, web site analytics and search engine marketing techniques. Prior to Modem Media as the CEO of Telleo, Inc., he refocused the business from online advertising to business partnerships with leading brands like Taco Bell. Previously, Springer was also the Chief Marketing Officer and General Manager for NextCard, where he built the fastest-growing credit card in history by creating one of the Internet's top five advertisers. He started his career as a consultant at McKinsey & Company and DRI/McGraw-Hill. Dan holds an MBA from Harvard University and a BA in Mathematics and Economics from Occidental College. He also sits on the board of directors for ITI, E-LOAN and The Randall Museum.

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