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Investors : Blog

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Pharma reps changing how they sell
Vinluan Frank
9/19/2011
Blog Resource
Summary:

Pharma reps at GSK are selling their products in a new way. The emphasis is more on communicating a drug's benefits and risks than trying to sell as much as possible. Read more about this change in approach to sales.

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Pharmaceutical company takes cues from digital marketers in other industries
Vinluan Frank
9/23/2011
Blog Resource
Summary:

Pharmaceutical companies are trying to adapt their marketing to an increasingly digital world. To get a handle on this environment, one company has appointed a digital advisory board of marketers from other industries.

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Regenerative medicine makes progress but still struggles to attract investors
Vinluan Frank
10/12/2011
Blog Resource
Summary:

Regenerative medicine has come a long way in recent years, leading some venture capitalists to consider investing in it. The roadblock to investing in this field is not a lack of funds, but rather a lack of a clear explanation of regenerative medicine's commercial applications, says one former venture capitalist.

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Health IT offers large opportunity, says Lux Capital’s Foster
Weintraub Arlene
5/12/2011
Blog Resource
Summary:

Health IT, innovation and business models are some of the topics addressed in this Q&A session with Richard Foster, a new partner at venture capital firm Lux Capital. Read more for his views on the future of health IT and his advice for new entrepreneurs.

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