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Companies that turn to contractors must structure both the business and the specific nature of the work accordingly, according to a software-company entrepreneur. On the business side, founders need to retain a competent attorney and match the right worker to the job; on the tech side, they must require that contractors produce their work within a framework that can be replicated for other projects, the author advises.
Janice Fraser is the CEO and a founding partner of Adaptive Path. She has worked in high-tech media for more than 15 years as an entrepreneur, interaction designer, and editor. She joined the internet back when the blink
tag was big, and began to pioneer consumer Web applications for Netscape in 1996. Her current work focuses on leadership for user experience managers and the role of user experience in the changing landscape of product innovation. Janice
has been a featured speaker at nearly every Web-centered design conference, from the Nielsen/Norman world tour to South by Southwest Interactive. She is the founder of four startup companies and was previously managing editor for IDG
Communications. For many years Janice taught interaction design at San Francisco State University's Multimedia Studies Program. Although Time magazine once called her a "grizzled and cynical veteran" of the dot-com era, she remains an
unapologetic champion of user-centered design as a value-producing investment.
Getting the best out of temporary workers requires that entrepreneurs treat them as neither employees nor pariahs but rather take a middle ground, says the founder of a staffing service.
Andy Freire is Axialent's co-founder and CEO. Entrepreneur in the business and social domains, after working at Procter & Gamble, he founded and led Officenet, a company that revolutionized the industry of
distribution (retail) of office supplies in Latin America growing from one to almost a thousand employees in a 4 year span. When he was 18, he created the Fundacion Iniciativa, for the promotion of leadership among the Latin American
youth. He collaborates weekly with CNN in Spanish as "Expert Entrepreneur." He was distinguished by the World Economic Forum as "Global Leader for Tomorrow", by the Endeavor Foundation as "Latin American Entrepreneur of the Year" and he
was one of two finalists who received awards as "World Young Business Achiever" in the Philippines in 2002. Andy has a Licensure in Economics magna cum laude from the University of San Andres in Buenos Aires, Argentina and an OPM from the
Harvard Business School. His several projects got funded by world recognized financial institutions such as GE Capital, Goldman Sachs, JPMorgan, George Soros, KKR, Santander Bank, Bank of America, Warburg Pincus, Louis Vuitton, GP
Investimentos and Tommy Lee Putnam.
If you think hiring is tough in today's tight labor market, you should figure that retaining people is even tougher. To keep employees, small-company owners must provide more than just competitive compensation packages, the author writes. What really makes the difference is a CEO's ability to communicate an organizational vision and to recognize the people who translate that vision into revenue and profit.
J. Michael Cline is the founding Partner of Accretive LLC. Michael and other Accretive principals founded Exult, Xchanging, Fandango and Accretive Health. Before founding Accretive Michael spent 10 years as General
Partner at General Atlantic Partners helping build General Atlantic into the world's largest private investment firm focused on software and related investments. Prior to General Atlantic, Michael was an associate at McKinsey &
Company. Michael received his MBA from Harvard Business School where he was a Baker Scholar and he received a BS from Cornell University. He serves on the boards of Accretive Commerce, Fandango, Accretive Health and Willow. He is a Trustee
of the Wildlife Conservation Society (WCS) where he chairs the Tigers Forever initiative - the world's largest effort in global tiger conservation and is a Trustee of the Brunswick School. He also serves on the board of the National Fish
and Wildlife Foundation, Endeavor Global and the Harvard Business School Rock Center for Entrepreneurship.
Jeff Hawkins is the Founder of Numenta, but he is also well known as the co-founder of two companies, Palm and Handspring, and as the architect of many computing products, such as the PalmPilot and the Treo smartphone.
Throughout his life Hawkins has also had a deep interest in neuroscience and theories of the neocortex. His interest in the brain led him to create the non-profit Redwood Neuroscience Institute (RNI), a scientific organization focused on
understanding how the human neocortex processes information. While at RNI, Hawkins developed a theory of neocortex which appeared in his 2004 book, On Intelligence. Along with Dileep George and Donna Dubinsky, Hawkins
founded Numenta in 2005 to develop a technology platform derived from his theory. It is his hope that Numenta will play a catalytic role in creating an industry based on this theory and technology. Jeff Hawkins earned his B.S. in
electrical engineering from Cornell University in 1979. He was elected to the National Academy of Engineering in 2003.
Entrepreneurs will find a host of business-building resources at nearby colleges and universities, among them books, brains and bodies, writes the author. Scour the libraries for printed materials, tap faculty for consulting jobs, and marshall students for research and staffing needs, he advises. In summing up, he offers valuable tips for getting acquainted and making the best use of campus resources.
Dr. John Hennessy has been President of Stanford University since 2000. He became a Stanford faculty member in 1977. He rose through the academic ranks to full professorship in 1986 and was the inaugural Willard R. and
Inez Kerr Bell Professor of Electrical Engineering and Computer Science from 1987 to 2004. A pioneer in computer architecture, in 1981 Dr. Hennessy drew together researchers to focus on a computer architecture known as RISC (Reduced
Instruction Set Computer), a technology that has revolutionized the computer industry by increasing performance while reducing costs. In 1984, he used his sabbatical year to found MIPS Computer Systems Inc. to commercialize his research in
RISC processors. Dr. Hennessy is a recipient of the 2000 IEEE John von Neumann Medal, a 2004 NEC C&C Prize for lifetime achievement in computer science and engineering, and a 2005 Founders Award from the American Academy of Arts and
Sciences. Dr. Hennessy earned his bachelor's degree in electrical engineering from Villanova University and his master's and doctoral degrees in computer science from the State University of New York at Stony Brook.
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