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Tactics for selling services are offered by an entrepreneur whose consulting firm places temporary senior-level talent in finance, law, and other disciplines in early-stage and growth companies.
This veteran entrepreneur recommends a top-down approach to ensure a company's overall strategic goals drive the compensation plan. When clear objectives (including revenue targets) are defined for the business, entrepreneurs can better determine sales targets as well as how sales reps can help grow the company.
Robin Li is the Co-founder, Chairman, and Chief Executive Officer of Baidu, Inc., and oversees the company's overall strategy and business operations. Since founding Baidu in January 2000, Li has turned the company into
the largest Chinese search engine, with over 70% market share, and the third largest independent search engine in the world. In 2005, Baidu completed its successful IPO on NASDAQ, and in 2007 it became the first Chinese company to be
included in the NASDAQ-100 Index. Prior to Baidu, Li was already regarded as one of the world's top search engine experts. His hyperlink analysis, patented in 1996, is among the inventions that shaped today's search engine technology. Li
worked as a staff engineer for Infoseek, a pioneer Internet search engine company, from July 1997 to December 1999, and as a senior consultant for IDD Information Services from May 1994 to June 1997. Robin Li received a Bachelor of Science
Degree in Information Management from Peking University in 1991, and a Master of Science Degree in Computer Science from the State University of New York at Buffalo in 1994.
Frank H. Levinson founded Finisar in April 1987 and has served as a member of our Board of Directors since February 1988 and as our Chairman of the Board and Chief Technical Officer since August 1999. Mr. Levinson also
served as our Chief Executive Officer from February 1988 to August 1999. From September 1980 to December 1983, Mr. Levinson was a Member of Technical Staff at AT&T Bell Laboratories. From January 1984 to July 1984, he was a Member of
Technical Staff at Bellcore, a provider of services and products to the communications industry. From April 1985 to December 1985, Mr. Levinson was the principal optical scientist at Raychem Corporation, and from January 1986 to February
1988, he was Optical Department Manager at Raynet, Inc., a fiber optic systems company. Mr. Levinson holds a B.S. in Mathematics/Physics from Butler University and an M.S. and Ph.D. in Astronomy from the University of
This entrepreneur attributes his success to a philosophy built on persistence, creativity, and a penchant for asking, "Why not?" His path as an entrepreneur is rooted in creative, out-of-the-box market research capabilities.
Niche businesses either start with specific offerings for a discreet audience or carve out specialities within a broader base. Either way, entrepreneurs who operate niche companies must understand themselves, their goals, and their customers, in order to deliver marketing campaigns that are simple and effective.
A small business with a limited budget can set up a Web site, promote, and even advertise to keep marketing affordable, says the founder of a publicly traded communications agency.
When the author's company was selected to host an event featuring the President of the United States, a lot of hard work was required to pull it off. The PR benefit of hosting such an event, however, was a critical factor in helping fuel the company's continued growth.
Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.
Chairman and Chief Executive Officer of Juniper Networks since 1996, Scott Kriens built and led the team from its early days of product development to its current broad commercial success. Prior to joining Juniper
Networks, Scott was a co-founder and officer of StrataCom, Inc., in both operations and sales capacities from 1986 to 1996. He also serves as a Director of VeriSign, Inc. and Equinix, Inc. Kriens holds a B.A. degree in Economics from
California State University, Hayward.
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