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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This tool will conduct market analysis to determine if there is a need for your idea or product/service, identify a new market, analyze your current market, gain a competitive advantage, and begin to establish a marketing plan.
This tool will help you gain, maintain, and evaluate your competitive advantage.
This tool takes a look at different types of promotional media and discuss the pros and cons of effectively reaching a target audience through each.
This tool will help you choose a customer base that is appropriate for your business by identifying customer characteristics, conducting market research, choosing a target market, and compiling a customer profile.
A two-part series on identifying your target market and using market segmentation to define and serve it.
This blog entry from Sandy Hamilton (citing Terry Gold) is a quick, conversational read from two highly experienced sales professionals on how to hire salespeople. The insights emphasize identifying relationship-building and process skills in potential salespeople.
Don't have the big marketing dollars to stand out the way your larger competitors do? Here's a marketing idea that might help: Make your message "a little weird." This small-business blog explains the concept in commonsense terms, acknowledging that it takes guts but emphasizing that the payoff may be well worth it.
This article presents a concise and informative overview of the marketing process based on the entrepreneur's perspective. Topics include strategy, planning, focusing on the customer, the CEO's role, and direct marketing.
What constitutes productive sales training? Is it motivation, product knowledge, great presentation skills--yes, it's all of these and more. But it is not one or two at the expense of others, the authors warn. The right mix is the key, and the entrepreneur's commitment and support are vital.
Whether you are writing a business plan or considering the development of a new product or service, an insightful competitive analysis is vital. These ten questions identify areas to investigate.
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