entrepreneurshipresource center

The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.

Marketing and Sales

218 results found

Filter Options
Creating a business model that works
Emerson Dan
8/8/2012
Blog Resource
Summary:

Creating a successful business model is just a first step. The real work begins when the business model is tested and adapted for the real world. Read more for tips.

Read More
PR in Service to Building the Company
Ejabat Mory
1/4/2007
Article Resource
Summary:

If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.

Read More
Unleash the Power of the National Media
Dye Dan
8/1/1998
Article Resource
Summary:

Three dogs, two guys, and one 59-cent biscuit cutter add up to powerful national public relations: A high-brow bakery for dogs becomes the toast of prestigious publications and broadcast outlets (The Wall Street Journal, the cover of Forbes, People magazine and The Oprah Winfrey Show). In this engaging article, its co-founder serves up tips that are as tough as the business is winsome for your doing the same. Among the suggestions: massage that rookie from the local weekly.

Read More
Eleven Pitfalls to Avoid in Going Global
Delaney Laurel
10/1/2005
Article Resource
Summary:

Going global takes guts, the author asserts. You have to confront the unknown and make it look easy when it's not.

Read More
A Guide to Using Google Analytics
DeSoto Alden
9/1/2006
Article Resource
Summary:

Google Analytics is a free service that shows you how visitors found your Web site and how they interact with it. This information is useful especially for online marketers who want to focus their limited marketing resources and get the most value from their online advertising.

Read More
7 Things I Didn't Know About Crowdfunding Before Today
Cameron Cushman
8/29/2013
Blog Resource
Summary:

Crowdfunding is a hot topic in the entrepreneurship space these days. Many startups are asking about it, and are trying to decide if seeking funding from the crowd is the right for their company. Sensing this demand, we hosted a three hour event on the subject a few days ago which you can view here and here.

Read More
Expanding Internationally: Grow As You Go
Curle Robin Lea
5/1/1998
Article Resource
Summary:

Foreign markets enable entrepreneurs to increase revenue and expand markets, according to the author, who took her software company into Europe after only three years.

Read More
Listen, Probe, Touch: When Entrepreneurs Sell to Customers as Individuals
Corlett Scott
10/1/1999
Article Resource
Summary:

As what is known as one-to-one marketing takes hold, entrepreneurs must take the measure of customers as individuals and provide precisely what each customer craves--or risk extinction. The author advises consumer-oriented businesses to listen, probe, and touch, gathering information about each potential buyer, asking open-ended questions, and keeping in contact on a regular basis.

Read More
How to sell technology to hospitals
Veronica Combs
6/20/2012
Blog Resource
Summary:

Selling technology to hospitals can be daunting, but not if you know how to stand out from other vendors. Read more about what to do to sell your technology.

Read More
Online Marketing for Entrepreneurs: Cracking the Code
Cannon Rich
5/22/2005
Article Resource
Summary:

Entrepreneurs can best harness the marketing potential of the Internet by designing sites that employ tactics such as bundling product offerings, says the founder of a technology company.

Read More

Search the Resource Center

Stay Connected

Email Newsletter Signup

Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.

Email Newsletters

Want to be up-to-date with the latest news and updates from Entrepreneurship.org? To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.