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Marketing and Sales

293 results found

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Medical device makers must deliver both clinical and economic value
Glenn Brandon
10/13/2011
Blog Resource
Summary:

Commercializing a medical device that's clinically superior is not enough in today's economic climate. Medical device companies need to market products that have both clinical and economic value, says the CEO of Medtronic.

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Media Marketing Comparison Chart
1/22/2007
File Resource
Summary:

This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.

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Marketing Strategy - Sell To Your Target Market
6/8/2007
Summary:

A two-part series on identifying your target market and using market segmentation to define and serve it.

Go To Source (sbinfocanada.about.com)
Marketing Strategies Worksheet
2/2/2007
File Resource
Summary:

This tool will help entrepreneurs review their primary marketing strategies, selecting those that will be a high priority throughout the next two to six months.

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Marketing One-to-One
Buksbaum Lisa
10/1/1999
Article Resource
Summary:

Never underestimate the power of a strong and authentic personal connection with another person, especially in the context of business. Why is a one-to-one relationship so gripping and powerful? Precisely because it is unexpected, it is very welcome.

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Marketing Objectives Worksheet
2/6/2007
File Resource
Summary:

This tool will help entrepreneurs review potential marketing objectives and select appropriate objectives to focus on immediately.

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Marketing Map Worksheet
4/27/2007
File Resource
Summary:

This tool will help you develop a Marketing Map for marketing your product or service.

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Marketing Evaluation
FastTrac
1/18/2007
Article Resource
Summary:

This article provides ideas on how to track the effectiveness of your marketing activities.

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Marketing Activities Checklist
1/22/2007
File Resource
Summary:

This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.

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Market Research Informs a Business Idea
Smith Sally E
4/1/2007
Article Resource
Summary:

This entrepreneur and former banking executive shows how she used market research to discover the opportunity for an unexpected new venture. She researched ways around obstacles, identified solutions, and stayed creative--until one day, she found herself at the helm of a very successful business.

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