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Marketing and Sales

293 results found

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Entrepreneurial Thought Leaders Lecture
Kapor Mitch
1/16/2008
VideoSeries Resource
Summary:

Mitch Kapor has been at the forefront of the information technology revolution for a generation as an entrepreneur, investor, social activist, and philanthropist. Most recently, Mr. Kapor founded Foxmarks, an upcoming search engine based on bookmarks and related metadata. He received a B.A. from Yale College in 1971 and studied psychology, linguistics, and computer science as part of a major in Cybernetics. He attended the Sloan School of Management at MIT before leaving for a Silicon Valley startup. Mr. Kapor founded Lotus Development Corp. in 1982 and with Jonathan Sachs created Lotus 1-2-3, which made the PC ubiquitous in business in the 1980's. In 1990, he co-founded the Electronic Frontier Foundation. He founded the Mitchell Kapor Foundation in 1997 and the Open Source Applications Foundation in 2001. He became the founding Chair of the Mozilla Foundation in 2003 and is a trustee of the Level Playing Field Institute. From 1994-1996, he served as Adjunct Professor at the MIT Media Lab. From 1999 to 2001, Mr. Kapor was a partner at Accel. In 2006, he became an Adjunct Professor at the School of Information at Berkeley. Mr. Kapor has contributed pieces on information infrastructure policy, intellectual property, and antitrust in the digital era topublications such as Scientific American, The New York Times, and Forbes.

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Negotiation Course
Christensen Stan Springer Dan
11/12/2007
VideoSeries Resource
Summary:

Dan Springer brings over 20 years of executive leadership and strategic sales and marketing consulting experience to Responsys, with proven success in interactive marketing, e-commerce, and finance. As Chief Executive Officer, Dan is responsible for charting Responsys' strategic direction and extending the company's leadership into new realms of digital marketing. Prior to Responsys, Dan was Managing Director in the San Francisco office of Modem Media where he was responsible for general management of the agency's western United States operations. Dan led the development of the agency's Performance Marketing capability by leveraging database marketing, web site analytics and search engine marketing techniques. Prior to Modem Media as the CEO of Telleo, Inc., he refocused the business from online advertising to business partnerships with leading brands like Taco Bell. Previously, Springer was also the Chief Marketing Officer and General Manager for NextCard, where he built the fastest-growing credit card in history by creating one of the Internet's top five advertisers. He started his career as a consultant at McKinsey & Company and DRI/McGraw-Hill. Dan holds an MBA from Harvard University and a BA in Mathematics and Economics from Occidental College. He also sits on the board of directors for ITI, E-LOAN and The Randall Museum.

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Now Presenting
11/8/2007
Summary:

Effectively customizing your sales presentations is pivotal in engaging your audience and closing the deal. Author and marketing expert Barry Farber shares several tips on how to make your next pitch memorable for all the right reasons.

Go To Source (www.entrepreneur.com)
Sell It!
11/8/2007
Summary:

Whether it's niche-marketing, international sales, online transactions, or making cold calls, the sales process is the lifeblood of business. Here is a compilation of sixteen brief but informative articles to boost your sales results.

Go To Source (www.entrepreneur.com)
Teach A Man to Make Cell Calls...
11/8/2007
Summary:

Though perhaps not as exciting as a blockbuster launch like Amazon, more and more, technology-enabled business services will be integrated into the world of entrepreneurial ventures. Cost-laden process inefficiencies that can be addressed with software-driven solutions can become the hallmark of new business growth.

Go To Source (www.vcconfidential.com)
Green Marketing 101
11/1/2007
Summary:

"Going green" is a strategy many organizations are trying to implement, but the marketing processes and language associated with this trend can be elusive. Marketing expert and blogger John Dodds shares his Top 10 list of marketing insights the societally responsible entrepreneur should keep in mind.

Go To Source (makemarketinghistory.blogspot.com)
Staying On Top Of Your Game
10/18/2007
Summary:

Small companies are especially bedeviled by long sales cycles. Taking more control of the process will help. What can you do? Do a better job of tracking each step in the sales pipeline, developing a more efficient training program for new salespeople (a refresher for veterans), and more effectively identifying prospects. This article offers additional ways, compelling examples, and expert sources.

Go To Source (www.businessweek.com)
Staying On Top Of Your Game
10/18/2007
Summary:

Small companies are especially bedeviled by long sales cycles. Taking more control of the process will help. What can you do? Do a better job of tracking each step in the sales pipeline, developing a more efficient training program for new salespeople (a refresher for veterans), and more effectively identifying prospects. This article offers additional ways, compelling examples, and expert sources.

Go To Source (www.businessweek.com)
Entrepreneurial Thought Leader Series
Orr Dominic
10/17/2007
VideoSeries Resource
Summary:

Dominic Orr was named President and CEO of Aruba Networks in April 2006. Prior to that, Mr. Orr served as the company's Chairman of the Board. Previously, Dominic Orr was the president of Nortel Networks, Intelligent Internet Web Systems. He previously served as the president and chief executive of Alteon WebSystems which was merged with Nortel Networks in Oct. 2000. Mr. Orr has more than 20 years of experience in the computer systems and communication networking industry and has held senior positions at Bay Networks, Hewlett-Packard and Hughes Aircraft. Mr. Orr. is a member of the Sciences Board of Visitors at UCLA. He holds a BS in physics from City University of New York and a MS and PhD from California Institute of Technology.

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Guide to Competitive Intelligence (CI)
10/11/2007
Summary:

Understanding market competition is an integral part of establishing a viable business strategy. Used for both short- and long-term purposes, business intelligence can inform decisions related to pricing, advertising, marketing, and branding. Public and private resources, as well as professional research services, are profiled here. And there are several additional links for you to gather competitive intelligence on competitive intelligence.

Go To Source (www.work.com)

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