entrepreneurshipresource center

The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.

Marketing and Sales

293 results found

Filter Options
Entrepreneurial Thought Leaders Lecture
Kawasaki Guy
2/19/2003
VideoSeries Resource
Summary:

Guy Kawasaki is a founder and Managing Director of Garage Technology Ventures. Prior to this position, he was an Apple Fellow at Apple Computer, Inc. and sits on the board of BitPass Inc. A noted speaker and the founder of various personal computer companies, Guy was one of the individuals responsible for the success of the Macintosh computer. He is also the author of eight books including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Guy holds a B.A. from Stanford University and a M.B.A. from UCLA, as well as an honorary doctorate from Babson College.

View Video
Entrepreneurial Thought Leader Speaker Series
Kawasaki Guy
10/20/2004
VideoSeries Resource
Summary:

Guy Kawasaki is a founder and Managing Director of Garage Technology Ventures. Prior to this position, he was an Apple Fellow at Apple Computer, Inc. and sits on the board of BitPass Inc. A noted speaker and the founder of various personal computer companies, Guy was one of the individuals responsible for the success of the Macintosh computer. He is also the author of eight books including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Guy holds a B.A. from Stanford University and a M.B.A. from UCLA, as well as an honorary doctorate from Babson College.

View Video
Entrepreneurial Thought Leaders Lecture
Gilbert Jay Coen Kassoy Andrew Houlahan Bart
2/27/2008
VideoSeries Resource
Summary:

Prior to joining B Lab, Kassoy spent 16 years in the private equity business, most recently as a partner at MSD Real Estate Capital, an affiliate of MSD Capital, the $12 billion investment vehicle for Michael Dell. Kassoy is dedicated to growing innovative for-profit and non-profit models for social change. He is a board member of Working Today and the Freelancers Union, which provide affordable health insurance and other financial services to independent workers in thirty-two states. He also sits on the boards of Echoing Green, Wall St. Without Walls, and acts as an advisor to Civic Builders. Andrew was raised in Boulder, Colorado and graduated with distinction from Stanford University, where he was a Truman Scholar and President's Award winner. In 2001, he was named a Henry Crown Fellow by the Aspen Institute. Kassoy has also been active in Colorado politics, and he has served as a member of the Council on Foreign Relations. He is married to Kamy Wicoff, a writer, and he has two young sons.

View Video
Entrepreneurial Thought Leaders Lecture
Kapor Mitch
1/16/2008
VideoSeries Resource
Summary:

Mitch Kapor has been at the forefront of the information technology revolution for a generation as an entrepreneur, investor, social activist, and philanthropist. Most recently, Mr. Kapor founded Foxmarks, an upcoming search engine based on bookmarks and related metadata. He received a B.A. from Yale College in 1971 and studied psychology, linguistics, and computer science as part of a major in Cybernetics. He attended the Sloan School of Management at MIT before leaving for a Silicon Valley startup. Mr. Kapor founded Lotus Development Corp. in 1982 and with Jonathan Sachs created Lotus 1-2-3, which made the PC ubiquitous in business in the 1980's. In 1990, he co-founded the Electronic Frontier Foundation. He founded the Mitchell Kapor Foundation in 1997 and the Open Source Applications Foundation in 2001. He became the founding Chair of the Mozilla Foundation in 2003 and is a trustee of the Level Playing Field Institute. From 1994-1996, he served as Adjunct Professor at the MIT Media Lab. From 1999 to 2001, Mr. Kapor was a partner at Accel. In 2006, he became an Adjunct Professor at the School of Information at Berkeley. Mr. Kapor has contributed pieces on information infrastructure policy, intellectual property, and antitrust in the digital era topublications such as Scientific American, The New York Times, and Forbes.

View Video
Lessons from Failure :: Renting High-end Jewelry
Kander Diana
11/15/2012
Article Resource
Summary:

At age 25, Laura Sanko was a founding member of a startup that raised $3.5 Million from some world-famous investors and the Founder’s Fund.  The business model was simple: a website that rented high-end jewelry for special occasions for a fraction of the retail value of each piece.  Three years later, the investment money was all gone and while the site continued to operate, it had failed to meet the investors’ expectations.

Read More
Entrepreneurial Thought Leader Lecture Series
Jones Quincy III Chamillionaire Hennessy John
11/4/2009
VideoSeries Resource
Summary:

For more than 20 years, filmmaker, music producer, and creative visionary QD3 has been producing hits and influencing culture. QD3 was born in London and raised in Stockholm, Sweden where he got his start in Hip Hop by touring as a break-dancer. With many gold, platinum and multi-platinum albums and singles to his name, QD3's success spreads to Rap, R&B and Pop. In addition to his many hits with artists such as Tupac, Ice Cube, and L.L. Cool J, he has composed award-winning musical scores for film and TV projects such as Menace II Society, Fresh Prince of Bel Air, and Training Day. In 1999, QD3 started a documentary production company, QD3 Entertainment, focused on chronicling the many dimensions of urban culture, garnering both commercial success and critical acclaim for titles such as the multi-platinum selling Tupac Shakur biopic, Thug Angel; the BEEF series; and most recently, the Lil' Wayne (Sundance) biopic, The Carter. In June 2006, QD3 went on to form QD3 Digital to take advantage of the technology explosion of broadband video, user generated content, video on demand, and mobile platforms. In 2009, QD3 Digital will be launching two web-based entertainment properties, qd3.com and ehustle.com. Early 2010 will follow with the launch of its first XBox and PS3 video game, Scratch: The Ultimate DJ, in partnership with Genius Products, Numark, and Akai.

View Video
All the World's a Niche
Johnson Robert L
2/1/1999
Article Resource
Summary:

Niche companies needn't be intimidated by their large corporate competitors because even the biggest companies must be adept at marketing differently to discreet audiences, writes the author, who founded the country's leading black-owned media concern. The solution is to stick to your specialty, maintain excitement with new ideas, and commit resources to expanding the brand.

Read More
Phantom Stock Gives Sense of Ownership
Jhaveri Hemal
3/30/2006
Article Resource
Summary:

To help motivate and reward his senior-level sales force, this entrepreneur writes that he uses phantom stock to allow associates to feel they own a piece of the company while retaining his full ownership of the firm. This compensation plan is based on sales reps' performance or time, and can serve as the basis for junior-level bonuses.

Read More
Selling Your Soul: The Personal Sacrifices of the Entrepreneur
Jagemann Paula L
1/4/2007
Article Resource
Summary:

The author illustrates how a vigorous public relations campaign-more than any marketing effort-helped establish her company's growth track, especially through publicity of the entrepreneur herself and her firm's board of directors.

Read More
What are the rules when physicians become medical device developers?
Healing Innovation
8/22/2011
Blog Resource
Summary:

In today’s healthcare business landscape, support from doctors is part of many company’s medical device development business plan. Read more on when conflict of interest becomes a problem for physicians doubling as medical device developers.

Read More

Search the Resource Center

Stay Connected

Email Newsletter Signup

Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.

Email Newsletters

Want to be up-to-date with the latest news and updates from Entrepreneurship.org? To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.