The Entrepreneur'sRESOURCE

Explore the Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

Marketing and Sales

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The Marketing Map
File Resource

This tool and sample provides a systematic way to expand a marketing strategy into specific tactics and activities for implementation.

The Two Faces of Niche Marketing
Lawton Jennifer
Article Resource

Niche businesses either start with specific offerings for a discreet audience or carve out specialities within a broader base. Either way, entrepreneurs who operate niche companies must understand themselves, their goals, and their customers, in order to deliver marketing campaigns that are simple and effective.

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The World's Shortest Marketing Plan

Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.

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Three Questions To Ask Yourself Before You Attend SXSW 2015
Nathan Kurtz
Blog Resource

People everywhere. Parties that seem to be on continuous loop all day. Vendors marketing new ideas, new startups or new swag everywhere you go. And then there's the conference with its many speakers presenting on topics ranging from anything to everything. With 30,000 people in attendance, the South By Southwest Interactive Conference can be overwhelming. So from a recent SXSW newbie to you, here are three questions to ask yourself when preparing to attend SXSW 2015.

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Three Universal Laws of Marketing: How to Get Customers to Beg for Your Product
Smilor Ray
Article Resource

Entrepreneurial success awaits companies that are not just better but different. If you keep your promises and sell more than just product, you'll be irresistible.

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Time for Some Buzz-Kill

A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.

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Trade Shows: A Key Tool For Marketers
Krotz Joanna L
Article Resource

Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.

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True Believers

Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.

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Turning Sales Compensation On Its Head
Wardlaw Townsend
Article Resource

Rather than viewing compensation plans as a motivational tool, this entrepreneur believes they should be considered a means for managing risk and protecting the company's cash assets. He explains his firm's model, which is based on transferring more risk to sales associates, sharing resources across clients, and tying a portion of base salary to reaching certain revenue-related milestones.

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Understanding Legal and Structural Issues In Establishing Sales and Distribution Channels
Sherman Andrew J
Article Resource

Distributors, sales representatives, and cooperatives are all different venues for enabling entrepreneurial companies to sell their products and services. Understand the similarities and differences, and chose the alternative that is right for your business.

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