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Marketing and Sales

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Entrepreneurial Thought Leaders Lecture Series
Li Robin
9/23/2009
VideoSeries Resource
Summary:

Robin Li is the Co-founder, Chairman, and Chief Executive Officer of Baidu, Inc., and oversees the company's overall strategy and business operations. Since founding Baidu in January 2000, Li has turned the company into the largest Chinese search engine, with over 70% market share, and the third largest independent search engine in the world. In 2005, Baidu completed its successful IPO on NASDAQ, and in 2007 it became the first Chinese company to be included in the NASDAQ-100 Index. Prior to Baidu, Li was already regarded as one of the world's top search engine experts. His hyperlink analysis, patented in 1996, is among the inventions that shaped today's search engine technology. Li worked as a staff engineer for Infoseek, a pioneer Internet search engine company, from July 1997 to December 1999, and as a senior consultant for IDD Information Services from May 1994 to June 1997. Robin Li received a Bachelor of Science Degree in Information Management from Peking University in 1991, and a Master of Science Degree in Computer Science from the State University of New York at Buffalo in 1994.

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Entrepreneurial Thought Leaders Speaker Series
Winblad Ann
2/25/2004
VideoSeries Resource
Summary:

Ann Winblad is the co-founding Partner of Hummer Winblad Venture Partners. She is a well-known and respected software industry entrepreneur and technology leader. Her background and experience have been chronicled in many national business and trade publications. Ann has over 25 years of experience in the software industry. She began her career as a systems programmer at the Federal Reserve Bank. In 1976 Ann co-founded Open Systems, Inc., a top selling accounting software company, with a $500 investment. She operated Open Systems profitably for six years and then sold it for over $15 million. Prior to co-founding Hummer Winblad Venture Partners, Ann served as a strategy consultant for prestigious clients such as IBM, Microsoft, Price Waterhouse, and numerous start-ups. In addition, Ann has co-authored the book Object-Oriented Software and has written articles for numerous publications. Ann received a BA in mathematics and in business administration, as well as an MA in education and international economics from the University of St. Thomas, St. Paul, Minnesota. Ann also has an honorary Doctorate of Laws from the University of St. Thomas. Ann has served as a Director of start-up and public companies and currently serves as a director of Intacct, The Knot, Voltage Security, Krillion and Mulesource. She is also a member of the Board of Trustees of the University of St. Thomas and is an advisor to numerous entrepreneur groups.

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Entrepreneurs' tips for designing successful new health apps or devices
Pogorelc Deanna
1/20/2012
Blog Resource
Summary:

At the 2012 Health Innovation Summit, entrepreneurs offered advice to medical companies for designing successful new health apps and devices.

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Entrepreneurs, Manage Your Global Growth
Herwick Rebecca
5/8/2004
Article Resource
Summary:

Global growth is essential for entrepreneurial companies but must be managed to overcome challenges such as language barriers and tax-related paperwork, says the founder of a Harley-Davidson licensee.

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Ethics Abroad: Business Fundamentals, Value Judgments
Rhodes Richard
12/16/2002
Article Resource
Summary:

Doing business ethically in third world countries involves providing instruction about U.S. business standards in cultures whose business fundamentals are vastly different, writes the author. Another imperative concerns the wisdom of respecting cultural differences without crossing the line to engage in practices considered inappropriate or immoral in the West.

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Expanding Internationally: Grow As You Go
Curle Robin Lea
5/1/1998
Article Resource
Summary:

Foreign markets enable entrepreneurs to increase revenue and expand markets, according to the author, who took her software company into Europe after only three years.

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Expecting investments? Keep these tips in mind
8/7/2013
Blog Resource
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Export Basics - China
7/22/2010
Summary:

China Business Information Center including News, Events, Trade Leads and Success Stories

Go To Source (www.export.gov)
External Sales Methods
FastTrac
2/2/2007
Article Resource
Summary:

This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.

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Features and Benefits Worksheet
1/22/2007
File Resource
Summary:

This tool will help entrepreneurs describe their products or services in terms of their features and benefits.

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