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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This article discusses one of the most effective market strategies for any company, creating a company brand.
This article reviews traditional marketing activities as well as marketing on the Internet.
Developing niche markets can be a successful marketing technique as it can save resources, time, and money.
This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.
Developing effective marketing strategies can be the difference in the success of roughly equal products and services.
Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.
There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
This article reviews the advantages and disadvantages of an internal sales method and helps entrepreneurs evaluate the most common types of internal sales methods--solo approach, direct sales force, and internet.
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