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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Attention-grabbing tactics for niche products include providing snappy names and packaging, placing cold calls, and befriending the media in an effort to win PR, says the founder of a specialty women's hosiery company.
Are you the voice of your business? A blog can be your chance to interact on a regular and direct basis with your customers. Plus, it can drive more business in your direction.
Some medical device sales strategies that worked in the past are not recommended now. Read more for alternatives to boost sales for medical device startups.
Building on a simple idea can be the most important thing for a company in the long run. A focus on a simplified solution and a diverse marketing plan were two key things that set Smart Monitor on a successful path.
You don't need to spend countless hours in a classroom, or have an MBA to become a successful entrepreneur. Entrepreneurs often don't have the time or patience to sit through a semester long class or six-week course in order to retrieve the answer to a question they have now--today. They need help quickly and efficiently. And this is where our idea for Founders School started.
A message to geeks who may not appreciate that marketing is a conversation with customers, this practical piece can help them understand that the passions of geeks are not the passions of users. Ten quick, clear tips.
We're looking for a champion. A courageous entrepreneur with shoulders broad enough to bear the hopes and dreams of the entire country across the Atlantic to represent America at a global contest of pitching pugilism.
Getting a CE Mark in Europe has allowed American medical device makers to commercialize quickly before getting U.S. Food and Drug Administration approval to sell medical devices domestically. Read about how the less stringent European regulation methods are now being questioned.
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