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How to Use Book Smarts to Build a Digital Health Startup
2/13/2013
Blog Resource
Summary:

One way for life science and digital health entrepreneurs to innovate: turn landmark literature into accessible, web-based programs.

That’s what Omada Health, a San Francisco startup, has done for diabetes prevention. In a session on the future of intervention at the FutureMed conference at Singularity University in the Silicon Valley last week, the company’s co-founder and CEO Sean Duffy explained the effort.

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How to Track Ad Results
8/2/2007
Summary:

Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.

Go To Source (www.entrepreneur.com)
How to Suck Up to a Blogger
7/12/2007
Summary:

Bloggers and their blogs have rapidly become an important--and demanding--outlet for finding and distributing focused information. Author and entrepreneur Guy Kawasaki offers practical, to-the-point insights for tapping blogs as a channel to get the news out about your product or company.

Go To Source (blog.guykawasaki.com)
How to Save Face in a Business Crisis
8/2/2007
Summary:

Sooner or later, your company will confront a crisis that requires a public response. How much communications planning you've done can determine how well you handle that crisis and how well your company weathers it.

Go To Source (www.entrepreneur.com)
How to Make Your Niche Follow You Anywhere
Friedmann Susan
2/14/2009
Article Resource
Summary:

Some of the most powerful resources that improve your accessibility - without losing precious time - are online. The web is your platform to create and sustain key relationships.

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How to Implement a Corporate Social Media Strategy
1/25/2007
Summary:

Podtech's director of corporate media strategy, Jeremiah Owyang, shares his thoughts on the "practical approach" to listening to the marketplace. He provides an outline of a five-step process to integrate corporate marketing strategies into the blogosphere, and methods to develop prospect/customer trust and credibility.

Go To Source (www.podtech.net)
How to Conduct Fundamental Market Research
Warner Bill
4/1/2007
Article Resource
Summary:

Completely understanding your market allows you to confidently approach any customer, potential partner, or investor. This entrepreneur and angel investor outlines a five-step process for knowing breadth and depth of the market landscape.

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How medical device makers can adapt to emerging health trends
Parmar Arundhati
5/8/2012
Blog Resource
Summary:

Medical device startups may need an alternate strategy to address the coming changes resulting from an increased emphasis on wellness. Read more for tips.

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Healthcare innovators' challenges discussed at Medtech Vision healthcare conference
Suennen Lisa
9/28/2011
Blog Resource
Summary:

Being in the healthcare business is getting tougher when it comes to bringing innovative products to market. A recent conference included discussions about some of the challenges that medical innovators are facing today.

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Healthcare innovations need healthcare business plans, goals to succeed
Suennen Lisa
5/20/2011
Blog Resource
Summary:

Ideas for healthcare innovations abound, but will go nowhere unless entrepreneurs with defined goals and healthcare business plans bring those ideas to life.

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