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Online marketing is essential for small businesses on a budget, says an Internet entrepreneur and attorney, who offers 10 tips for getting it right.
Danish-born David Heinemeier Hansson is the programmer and creator of the popular Ruby on Rails web development framework and the Instiki wiki. He is also a partner at the Web-based software development firm 37signals,
based in Chicago. Ruby on Rails provides a "basic development environment" for programmers, according to Wikipedia.org. Based on the programming language Ruby (developed by Japanese programmer Yukihiro Matsumoto in 1995), Ruby on Rails
focuses on user interface and "convention over configuration"; meaning, developers can focus on the unique qualities of their Web site or program rather than the building blocks that every application may require. Released in 2004, Ruby on
Rails has been incorporated into many applications used by some of the biggest companies, from Twitter to Apple's 2007 release of Mac OS X v.10.5 "Leopard." Aside from his development of Ruby on Rails, Heinemeier Hansson also works as a
partner for Web-based software development firm 37signals. Joining the company in 2003, he has helped develop Basecamp, Campfire, Backpack and other Web-based applications. Working in similar ways like Web-based e-mail services like Yahoo!
e-mail and Google's Gmail, 37signals hosts a broad range of IT services for companies, including project management to information-sharing. The firm's software has been used by Kellogg's, Sun Microsystems and even Obama '08. Hansson
received his bachelor's degree from the Copenhagen Business School in 2005. In that same year, he moved to Chicago and received Hacker of the Year honors for his work on Ruby on Rails from Google and O'Reilly Media. He runs a blog called
Databases are an essential tool for matching buyers and sellers for specialty products and services, says the founder of the nation's largest database company servicing small businesses.
Earl Graves, the founder and publisher of Black Enterprise Magazine, offers statistical evidence and his own business experience to explain businesses lose out when they dismiss the fact that the African-American consumer is most interested in a product or service's business value, not it's perceived social value. The incorrect assumptions about the African-American market that many businesses make can be corrected through, as Graves has discovered, with persistence and careful explanations of the overwhelmingly positive qualities of the African-American consumer.
eBay has become one of the leading marketing resources and distribution channels for individuals and businesses. Noting the fast and diversified growth of the eBay marketplace, this article describes eBay's utility for entrepreneurs interested in getting started as an eBay seller.
An entrepreneurial company just past the start up stage faces the issue of how to find customers for its product or service, price it right and get the word out, writes the founder of a software company and also a previous business. Meeting the challenges of phase two sets the stage for substantial growth, the author says.
The founder of a software company explains that turning to independent entrepreneurial talent to sell products enables faster growth at a more reasonable cost.
An emerging health IT startup in Ohio landed an international deal in Canada that forced it – and gave it a reason – to make its electronic health record software multilingual.
An Ohio medical device startup has developed a unique, high-resolution imaging product for preclinical biotech research. Now comes the company's biggest challenge yet – market education and commercializing the product.
Commercializing a medical device that's clinically superior is not enough in today's economic climate. Medical device companies need to market products that have both clinical and economic value, says the CEO of Medtronic.
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