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Marketing and Sales

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Ten Steps for Successful Entrepreneurial Online Marketing
Harroch Richard D
1/22/2005
Article Resource
Summary:

Online marketing is essential for small businesses on a budget, says an Internet entrepreneur and attorney, who offers 10 tips for getting it right.

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Entrepreneurial Thought Leaders Lecture Series
Hansson David Heinemeier
1/20/2010
VideoSeries Resource
Summary:

Danish-born David Heinemeier Hansson is the programmer and creator of the popular Ruby on Rails web development framework and the Instiki wiki. He is also a partner at the Web-based software development firm 37signals, based in Chicago. Ruby on Rails provides a "basic development environment" for programmers, according to Wikipedia.org. Based on the programming language Ruby (developed by Japanese programmer Yukihiro Matsumoto in 1995), Ruby on Rails focuses on user interface and "convention over configuration"; meaning, developers can focus on the unique qualities of their Web site or program rather than the building blocks that every application may require. Released in 2004, Ruby on Rails has been incorporated into many applications used by some of the biggest companies, from Twitter to Apple's 2007 release of Mac OS X v.10.5 "Leopard." Aside from his development of Ruby on Rails, Heinemeier Hansson also works as a partner for Web-based software development firm 37signals. Joining the company in 2003, he has helped develop Basecamp, Campfire, Backpack and other Web-based applications. Working in similar ways like Web-based e-mail services like Yahoo! e-mail and Google's Gmail, 37signals hosts a broad range of IT services for companies, including project management to information-sharing. The firm's software has been used by Kellogg's, Sun Microsystems and even Obama '08. Hansson received his bachelor's degree from the Copenhagen Business School in 2005. In that same year, he moved to Chicago and received Hacker of the Year honors for his work on Ruby on Rails from Google and O'Reilly Media. He runs a blog called LoudThinking.com.

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Using Databases for Effective Specialty Marketing
Gupta Vinod
4/22/2004
Article Resource
Summary:

Databases are an essential tool for matching buyers and sellers for specialty products and services, says the founder of the nation's largest database company servicing small businesses.

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Mutual Respect and the African-American Consumer
Graves Earl G
2/1/1999
Article Resource
Summary:

Earl Graves, the founder and publisher of Black Enterprise Magazine, offers statistical evidence and his own business experience to explain businesses lose out when they dismiss the fact that the African-American consumer is most interested in a product or service's business value, not it's perceived social value. The incorrect assumptions about the African-American market that many businesses make can be corrected through, as Graves has discovered, with persistence and careful explanations of the overwhelmingly positive qualities of the African-American consumer.

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Capitalizing on eBay's Distribution Channel
Gordon Debbie
9/1/2006
Article Resource
Summary:

eBay has become one of the leading marketing resources and distribution channels for individuals and businesses. Noting the fast and diversified growth of the eBay marketplace, this article describes eBay's utility for entrepreneurs interested in getting started as an eBay seller.

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After the Start Up
Goncalves Gabriel
2/1/2003
Article Resource
Summary:

An entrepreneurial company just past the start up stage faces the issue of how to find customers for its product or service, price it right and get the word out, writes the founder of a software company and also a previous business. Meeting the challenges of phase two sets the stage for substantial growth, the author says.

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Leveraging Entrepreneurial Talent to Build Distribution
Goncalves Gabriel
8/1/2004
Article Resource
Summary:

The founder of a software company explains that turning to independent entrepreneurial talent to sell products enables faster growth at a more reasonable cost.

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Health IT startup knocks down barriers with international deal
Glenn Brandon
7/12/2011
Blog Resource
Summary:

An emerging health IT startup in Ohio landed an international deal in Canada that forced it – and gave it a reason – to make its electronic health record software multilingual.

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"Market education" challenges novel medical imaging device startup
Glenn Brandon
9/8/2011
Blog Resource
Summary:

An Ohio medical device startup has developed a unique, high-resolution imaging product for preclinical biotech research. Now comes the company's biggest challenge yet – market education and commercializing the product.

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Medical device makers must deliver both clinical and economic value
Glenn Brandon
10/13/2011
Blog Resource
Summary:

Commercializing a medical device that's clinically superior is not enough in today's economic climate. Medical device companies need to market products that have both clinical and economic value, says the CEO of Medtronic.

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