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Marketing and Sales

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Building An Online Brand For Your Startup
Amanda Schnieders
9/12/2013
Blog Resource
Summary:

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Founders School: 'Just in Time' Lessons for Entrepreneurs
Thom Ruhe
10/4/2013
Blog Resource
Summary:

You don't need to spend countless hours in a classroom, or have an MBA to become a successful entrepreneur. Entrepreneurs often don't have the time or patience to sit through a semester long class or six-week course in order to retrieve the answer to a question they have now--today. They need help quickly and efficiently. And this is where our idea for Founders School started.

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Focus on product simplicity is perfect springboard for marketing
Ryan Amin
11/19/2013
Blog Resource
Summary:

Building on a simple idea can be the most important thing for a company in the long run. A focus on a simplified solution and a diverse marketing plan were two key things that set Smart Monitor on a successful path.

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Leaving Presentations to Chance is Like Embarking on a Trip Without a Map
Wendy Torrance
11/19/2013
Blog Resource
Summary:

Leaving presentations to chance is like embarking on a trip without a map (hat tip to Amanda Schnieders for the metaphor). If you don't know where you're headed and how you'll get there, you may not reach your destination.

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CEO stresses importance of lean budget and strong management for funding
11/25/2013
Blog Resource
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The 5 Best Mistakes We Made in 2013 (and How Were Learning From Them)
Nate Olson
1/15/2014
Blog Resource
Summary:

With 1 Million Cups, as with any startup, our tendency is to put our best foot forward. We spend a lot of time talking about all of the great successes that we've had over the past year--and there have been many. But one of the things that makes our program special is that sense of having a safe space to share what you haven't done well and what you're struggling with on a day-to-day basis.

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Startups: How to Build Something People Will Buy
Wendy Torrance
3/14/2014
Blog Resource
Summary:

"No business plan survives first contact with customers," Steve Blank says. What? Isn't the point of planning that you maximize the likelihood of success in the marketplace? Well yes, but perhaps not the kind of planning you might be thinking about. A business plan conceived on paper, powered by a great idea or invention, enhanced by research on the size of the market and a customer profile, has great potential. But it also has a crucial flaw.

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A Little Jazz + A Little Networking = Big Things in Pittsburgh
Annette Beck
3/17/2014
Blog Resource
Summary:

Every Thursday evening in downtown Pittsburgh, something special happens at Little E's Jazz and Blues Club. During happy hour each week, entrepreneurs get together to tap into what's hot in the Pittsburgh start-up arena. Over drinks and cool jazz, they have the opportunity to interact and create relationships with potential financiers, university incubators, economic development thought leaders and other business stars.

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Three Questions To Ask Yourself Before You Attend SXSW 2015
Nathan Kurtz
3/18/2014
Blog Resource
Summary:

People everywhere. Parties that seem to be on continuous loop all day. Vendors marketing new ideas, new startups or new swag everywhere you go. And then there's the conference with its many speakers presenting on topics ranging from anything to everything. With 30,000 people in attendance, the South By Southwest Interactive Conference can be overwhelming. So from a recent SXSW newbie to you, here are three questions to ask yourself when preparing to attend SXSW 2015.

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