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Marketing and Sales

293 results found

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How to Conduct Fundamental Market Research
Warner Bill
Article Resource

Completely understanding your market allows you to confidently approach any customer, potential partner, or investor. This entrepreneur and angel investor outlines a five-step process for knowing breadth and depth of the market landscape.

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How medical device makers can adapt to emerging health trends
Parmar Arundhati
Blog Resource

Medical device startups may need an alternate strategy to address the coming changes resulting from an increased emphasis on wellness. Read more for tips.

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Healthcare innovators' challenges discussed at Medtech Vision healthcare conference
Suennen Lisa
Blog Resource

Being in the healthcare business is getting tougher when it comes to bringing innovative products to market. A recent conference included discussions about some of the challenges that medical innovators are facing today.

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Healthcare innovations need healthcare business plans, goals to succeed
Suennen Lisa
Blog Resource

Ideas for healthcare innovations abound, but will go nowhere unless entrepreneurs with defined goals and healthcare business plans bring those ideas to life.

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Health IT startup knocks down barriers with international deal
Glenn Brandon
Blog Resource

An emerging health IT startup in Ohio landed an international deal in Canada that forced it – and gave it a reason – to make its electronic health record software multilingual.

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Handling Online Customer Feedback
Zeltzer Alysa Villafranco John
Article Resource

This article provides ideas on how you can respond to online customer feedback (especially when it's anonymous) to protect your company's reputation and to bolster your online marketing strategy.

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Guy Kawasaki: Top Ten Lies of Marketers (with bonus)

Guy Kawasaki can't stop with ten, he goes to twelve and then two more. However, at the end he provides the user with a link to a good counter balance, "The Top Ten Truths of Real Marketers."

Go To Source (blog.guykawasaki.com)
Guide to Online Market Research
File Resource

This research guide is filled with tools, including databases, trade publications, and more to assist entrepreneurs as they study a potential market--customers, demographics, competitors, trends, and more.

Guide to Competitive Intelligence (CI)

Understanding market competition is an integral part of establishing a viable business strategy. Used for both short- and long-term purposes, business intelligence can inform decisions related to pricing, advertising, marketing, and branding. Public and private resources, as well as professional research services, are profiled here. And there are several additional links for you to gather competitive intelligence on competitive intelligence.

Go To Source (www.work.com)
Green Marketing 101

"Going green" is a strategy many organizations are trying to implement, but the marketing processes and language associated with this trend can be elusive. Marketing expert and blogger John Dodds shares his Top 10 list of marketing insights the societally responsible entrepreneur should keep in mind.

Go To Source (makemarketinghistory.blogspot.com)

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