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Marketing and Sales

149 results found

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A Little Jazz + A Little Networking = Big Things in Pittsburgh
Annette Beck
3/17/2014
Blog Resource
Summary:

Every Thursday evening in downtown Pittsburgh, something special happens at Little E's Jazz and Blues Club. During happy hour each week, entrepreneurs get together to tap into what's hot in the Pittsburgh start-up arena. Over drinks and cool jazz, they have the opportunity to interact and create relationships with potential financiers, university incubators, economic development thought leaders and other business stars.

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A Guide to Using Google Analytics
DeSoto Alden
9/1/2006
Article Resource
Summary:

Google Analytics is a free service that shows you how visitors found your Web site and how they interact with it. This information is useful especially for online marketers who want to focus their limited marketing resources and get the most value from their online advertising.

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7 Things I Didn't Know About Crowdfunding Before Today
Cameron Cushman
8/29/2013
Blog Resource
Summary:

Crowdfunding is a hot topic in the entrepreneurship space these days. Many startups are asking about it, and are trying to decide if seeking funding from the crowd is the right for their company. Sensing this demand, we hosted a three hour event on the subject a few days ago which you can view here and here.

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5 LinkedIn tips for life science entrepreneurs
8/26/2013
Blog Resource
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20 Questions Toward Ethical Word of Mouth
2/2/2007
Summary:

The impact of social media is increasingly becoming a part of entrepreneurial strategies for growth. The "Word of Mouth Marketing Association" cautions that disclosure of the firm's relationship with its bloggers should be transparent so that an opinion expressed might be judged more appropriately. Marketers are encouraged to demonstrate honesty of relationship, opinion and identity, as well as to take responsibility for the acts of recruited agents or volunteers.

Go To Source (www.churchofthecustomer.com)
101 Questions Every Company Should Ask Before Going International
8/7/2006
Summary:

Going international requires careful thought and planning. This article poses a set of questions (by category) for entrepreneurs to answer to prepare them for going abroad for customers and sales. Questions include market and channel issues, product translation and localization, and IP protection.

Go To Source (theyorkgroup.com)
10 insights for investment pitches by panel of experienced entrepreneurs
8/28/2013
Blog Resource
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'Dream Big America' Increases Startup Exposure
Nate Olson
7/17/2013
Blog Resource
Summary:

Last week we launched a brand new program for startup companies who had previously presented at 1 Million Cups, the Kauffman Foundation's weekly educational program that features two local startups presenting to the community over coffee. This new effort, launched with the folks at Dream Big America, will continue to put a spotlight on startup companies from throughout the country.

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"Globalization" the key word for today's pharma CEOs
Vinluan Frank
9/26/2011
Blog Resource
Summary:

PPD's new CEO Ray Hill brings global knowledge and experience that will help the CRO succeed in today's healthcare business landscape. Read more on CROs and global entrepreneurship.

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