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Marketing and Sales

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My "Top Ten" Great Salesperson Traits
6/8/2007
Summary:

This blog entry from Sandy Hamilton (citing Terry Gold) is a quick, conversational read from two highly experienced sales professionals on how to hire salespeople. The insights emphasize identifying relationship-building and process skills in potential salespeople.

Go To Source (sandyhamilton.blogs.com)
Normal is a Commodity
6/8/2007
Summary:

Don't have the big marketing dollars to stand out the way your larger competitors do? Here's a marketing idea that might help: Make your message "a little weird." This small-business blog explains the concept in commonsense terms, acknowledging that it takes guts but emphasizing that the payoff may be well worth it.

Go To Source (www.ducttapemarketing.com)
TEC© Best Practices: Marketing Strategy
6/8/2007
Summary:

This article presents a concise and informative overview of the marketing process based on the entrepreneur's perspective. Topics include strategy, planning, focusing on the customer, the CEO's role, and direct marketing.

Go To Source (www.teconline.com)
TEC© Best Practices: Sales Training
6/8/2007
Summary:

What constitutes productive sales training? Is it motivation, product knowledge, great presentation skills--yes, it's all of these and more. But it is not one or two at the expense of others, the authors warn. The right mix is the key, and the entrepreneur's commitment and support are vital.

Go To Source (www.teconline.com)
Ten Questions to Ask Yourself While Writing the Competitive Analysis for Your Business Plan
6/14/2007
Summary:

Whether you are writing a business plan or considering the development of a new product or service, an insightful competitive analysis is vital. These ten questions identify areas to investigate.

Go To Source (www.allbusiness.com)
Bringing the Value Back Into Value Propositions
7/12/2007
Summary:

Vendors who present a large menu of features in an attempt to differentiate their products would do better to emphasize two or three proven points of difference in the value each product delivers. This article is based on research published in the Harvard Business Review.

Go To Source (www.ecommercetimes.com)
Guy Kawasaki: Top Ten Lies of Marketers (with bonus)
7/12/2007
Summary:

Guy Kawasaki can't stop with ten, he goes to twelve and then two more. However, at the end he provides the user with a link to a good counter balance, "The Top Ten Truths of Real Marketers."

Go To Source (blog.guykawasaki.com)
How to Suck Up to a Blogger
7/12/2007
Summary:

Bloggers and their blogs have rapidly become an important--and demanding--outlet for finding and distributing focused information. Author and entrepreneur Guy Kawasaki offers practical, to-the-point insights for tapping blogs as a channel to get the news out about your product or company.

Go To Source (blog.guykawasaki.com)
Competitive Analysis: Understanding the Market Context
7/19/2007
Summary:

Evaluating your Web site against your competitors' can be a daunting but invaluable undertaking. In this article, an expert provides practical advice, an in-depth process, and--a real bonus--complete examples of competitive analysis reports.

Go To Source (www.boxesandarrows.com)
Competitive Intelligence Programs: An Overview
8/2/2007
Summary:

Although somewhat out of date, this article provides a useful overview of the purpose and principles of competitive intelligence gathering as well as tips and techniques that still apply.

Go To Source (www.brint.com)

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