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Thinking about hiring in Canada, registering property in Armenia, or enforcing a contract in Denmark? This tool provides comparisons across 175 different economies.
Every marketing plan starts the same way: by defining the target customer. Only then can an entrepreneur figure out the best way to reach them. Naturally, different types of target customers, or audiences, require different media and campaigns -- referred to as a promotional mix -- to reach them most effectively and efficiently. This tool takes a look at some different types of promotional media, and discusses the pros and cons of effectively reaching a target audience through each.
Dr. Khanna has been a member of the faculty of the Harvard Business School since 1993, where he studies, and works with, multinational and indigenous companies and investors in emerging markets worldwide. He has served
as course head of the required Strategy course in the Harvard MBA program, and chaired the executive education program on Strategy, Leadership & Governance. Currently, he teaches in Harvard's comprehensive general management executive
education programs. He earned a Bachelors of Science in Engineering degree from Princeton University in 1988, summa cum laude, Phi Beta Kappa, and a Ph.D. in Business Economics from Harvard University in 1993. His current research focuses
on understanding the drivers of entrepreneurship worldwide. As part of the Emerging Giants project, he seeks to understand how to build world-class companies from emerging markets worldwide. A related project, The Dragon and the Elephant,
zeros in on China and India, and identifies best practices for local entrepreneurs and multinationals operating in each of these two countries. His scholarly work is published in a range of journals over the past fifteen years. During this
time, he has continued to serve as a co-editor of several prestigious economics and management journals. A forthcoming book, Billions of Entrepreneurs: How China and India are Reshaping their Futures and Yours, will be published by Harvard
Business School Press (Penguin in South Asia) in 2007. Numerous articles in the Harvard Business Review (e.g. Emerging Giants: Building World Class Companies in Emerging Markets, 2006) and Foreign Policy (e.g. Can India Overtake China?,
2003) distil the implications of this research for practicing managers. Professor Khanna's work has been profiled in news-magazines around the world, including The Wall Street Journal, The Economist, the Far Eastern Economic Review, and
newspapers in China, India, and el
William Sahlman is the Dimitri V. d'Arbeloff - Class of 1955 Professor of Business Administration at Harvard Business School. The d'Arbeloff Chair was established in 1986 to support teaching and research on the
entrepreneurial process. The Chair honors the late Dimitri d'Arbeloff (HBS '55), whose entrepreneurial skills helped make Millipore Corporation a world leader in its industry. Mr. Sahlman received an A.B. degree in Economics from Princeton
University, an M.B.A. from Harvard University, and a Ph.D. in Business Economics, also from Harvard. His research focuses on the investment and financing decisions made in entrepreneurial ventures at all stages in their development. Mr.
Sahlman was co-chair of the Entrepreneurship and Service Management Unit from 1999 to 2002. From 1991 to 1999, he was Senior Associate Dean, Director of Publishing Activities, and chairman of the board for Harvard Business School
Publishing Corporation. From 1990 to 1991, he was chairman of the Harvard University Advisory Committee on Shareholder Responsibility. He is a member of the board of directors of several private companies.
Edgar Miles Bronfman, Jr. (born May 16, 1955), formerly CEO of Seagram and vice-chairman of Vivendi Universal, has been CEO of Warner Music since 2004. He is the son of Edgar Miles Bronfman and the grandson of Samuel
Bronfman, one of the most wealthy and influential Jewish families in Canada. Edgar Jr. is the second of five children, and was indicated by his grandfather in 1971 as being suitable as the heir to the Seagram Company. From his early days,
Bronfman's interest in the arts was apparent. He was particularly active in school theatre, an interest his parents supported by donating to construct The Ann and Edgar Bronfman Theatre during a 1967 expansion at The Collegiate School, the
prestigious private school in Manhattan which Edgar Jr. attended. Edgar Jr. and his classmates created a documentary film of the school that spawned the Collegiate Film Festival, an event that gained positive press in The Los Angeles Times
and The Village Voice. Bronfman proceeded to a brief career in entertainment in the 1970s as a film and Broadway producer. The summer before his final year of high school, in 1972, he was a credited producer on the film, The Blockhouse.
Despite his inexperience, Bronfman's involvement was accepted because of his connections and access to financing. In return, he learned many of the tricks of the trade by watching his more experienced peers. In 1973, Bronfman began a
songwriting career under the pseudonyms Junior Miles and Sam Roman. He often collaborated with Bruce Roberts on songs like "Whisper in the Dark", which he gave to Dionne Warwick to record in thanks for introducing him to his first wife,
Sherry. His Efer Productions company was signed by Universal Studios in 1977 to a three-year movie production contract. He produced the unsuccessful film The Border, which starred Jack Nicholson. In 1982, Bronfman returned to the Seagram
Company, spending three months learnin
This tool will help you develop a Marketing Map for marketing your product or service.
Much of the good business information is hidden in "the invisible Web," the 80 percent of the Internet not accessible to popular search engines. Good news: there are free and low-cost ways to access business information online. This article includes valuable Web sites to visit when you need information for your business or strategic planning.
Understanding your industry, competitors, and customers is necessary for any entrepreneur. Primary research helps gather specific data, but secondary market research is also helpful. This article outlines fundamental, secondary research resources, which are either accessible online or at your local library.
Market research results can help an entrepreneur change company behavior. To that end, this author recommends a ten-step plan for tapping the power of focus groups to conduct research that is immediately actionable.
While it is true that large companies always can afford full market research programs, entrepreneurs running growing companies should know there is a vast array of data and information that can be obtained at little cost and time.
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