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Marketing and Sales

293 results found

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How to Save Face in a Business Crisis
8/2/2007
Summary:

Sooner or later, your company will confront a crisis that requires a public response. How much communications planning you've done can determine how well you handle that crisis and how well your company weathers it.

Go To Source (www.entrepreneur.com)
How to Track Ad Results
8/2/2007
Summary:

Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.

Go To Source (www.entrepreneur.com)
The Art of Branding
8/2/2007
Summary:

Assuming you have a great product and a limited budget, here are eight practical suggestions on how to build a brand that will "stick" from author and entrepreneur Guy Kawasaki.

Go To Source (blog.guykawasaki.com)
The Entrepreneurial Mind: Short-cut to Trouble
8/9/2007
Summary:

Are your startup financials accurate? Odds are they are not, perhaps significantly so, because you have not spent the necessary time and effort forecasting revenues. This article explains why revenues, not expenses, are the most important--and difficult--numbers to get right.

Go To Source (forum.belmont.edu)
Social Networking 3.0
Perkins Tony
8/16/2007
Audio Resource
Summary:

Introduced by AlwaysOn founder Tony Perkins, this panel discussion considers the new opportunities related to the social networking space. Panelists include moderator Charlene Li, Senior Analyst, Forrester Research; Travis Katz, SVP, MySpace International; Dustin Moskovitz, Co-Founder, Facebook; Rich Rosenblatt, CEO, Demand Media; Gina Bianchini, CEO, Ning; Karl Jacob, CEO, Wallop.

Listen Now
The Competitive Intelligence Handbook
8/23/2007
Summary:

In effect a promotion for "The Competitive Intelligence Handbook," this link is nonetheless of value because it provides the first four chapters in full, including an overview of the industry and some axioms entrepreneurs should understand. Links to other resources are a practical bonus.

Go To Source (www.combsinc.com)
The World's Shortest Marketing Plan
8/23/2007
Summary:

Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.

Go To Source (kellyodell.blogspot.com)
Time for Some Buzz-Kill
9/6/2007
Summary:

A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.

Go To Source (www.businessweek.com)
Geek Marketing 101
9/13/2007
Summary:

A message to geeks who may not appreciate that marketing is a conversation with customers, this practical piece can help them understand that the passions of geeks are not the passions of users. Ten quick, clear tips.

Go To Source (makemarketinghistory.blogspot.com)
Using digg and Netscape to Get Traffic
9/20/2007
Summary:

Want to increase your Web site traffic? Sure you do. Well, here's the story you've been waiting for. Catchy titles, current facts and figures, and articles that benefit your target audiences are just a few ways to drive traffic. Read more to learn more from this helpful piece

Go To Source (www.pronetadvertising.com)

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